New information technologies have become the source of a new form of entrepreneurship known as cyberentrepreneurship. The cyberentrepreneur creates a firm that is essentially founded upon electronic commerce (e‐business start‐up), and whose main activities are based on exploiting networks...

Within the small firms sector, the Web is anticipated to bring unprecedented new opportunities for business development and competitive advantage. The reality in small firms, however, may be that lack of understanding of the value the Net may provide in the context of their own organisation,...

Purpose – This paper aims to understand the perceptions and practices of small accommodation providers regarding the growing area of user‐generated content (UGC) web sites. Design/methodology/approach – A total of eight small hospitality enterprise cases of four classifications were...

Purpose – The two main objectives of this study are to systematically and formally test for differences in the impact of various determinants of e‐commerce adoption depending on the current level of e‐commerce, and to investigate the possible direct impact of the current level of adoption...

Purpose – To study the strategies of eBay as it moves on from its now “traditional” online market for the masses to extend its expertise into areas such as business to business. The paper also considers online trading in general. Design/methodology/approach – This briefing is prepared by...

Purpose – The purpose of this paper is to develop a typology of small, rural retailers based on personal beliefs about business use of the internet and to identify similarities and differences between the retailer subgroups in attitude, perceptual performance, and behavioral intention to use...

Purpose This research aims to contribute to the marketing and entrepreneurship literature by showing that there is a new, different digital divide for rural small businesses based not on access to the internet but on its use for digital marketing. Design/methodology/approach This research uses...

The development of the new economy through the advent of the Internet and the World Wide Web has created many threats and opportunities for firms in general and small businesses in particular. There appears to be an inextricable linkage among the new economy, new enterprise, and the new...

This paper surveys the population of independent breweries in the UK to ascertain their Web site usage and accessibility via the Internet. It finds independent breweries have tended to lag similarly sized business in other sectors in the provision or abandonment of company Web sites. Most of...