"David Meerman Scott's marketing bible has become a modern day business classic. This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough....

"This book presents case studies, textual analysis, media reviews, and in-depth interviews in order to investigate the Chinese "pushing hand" operation from the conceptual perspective of communications and viral marketing"--

Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations are being used by the leaders in the field. This groundbreaking reference examines why traditional research is broken,...

Abstract AbstractMit der Digitalisierung des Fernsehens lassen wir zunehmend die klassischen Finanzmodelle für analoges Fernsehen hinter uns und bewegen uns hin zu Modellen, die wir aus den Bereichen Internet und Netzwerkökonomie kennen. Dies beeinflusst nicht nur die Fernsehfinanzierung, es...