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Beef up your competitor: a model of advertising cooperation between internet search engines
Sapi, Geza; Suleymanova, Irina - 2009
We propose a duopoly model of competition between internet search engines endowed with different technologies and study the effects of an agreement where the more advanced firm shares its technology with the inferior one. We show that the superior firm enters the agreement only if it results in...
Persistent link: https://www.econbiz.de/10010271093
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The Virtual Location of E-Tailers: Evidence from a B2C E-Commerce Market
Häring, Julia - 2005
An Internet retailer?s (e-tailer?s) outstanding virtual location enhances the probability of being noticed by potential customers. The notion of a virtual location for e-tailers refers to the analogy to the physical location. In the empirical analysis, an e-tailer?s Internet search engine rank...
Persistent link: https://www.econbiz.de/10010297460
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The Economics of Internet Media
Peitz, Martin; Reisinger, Markus - 2014
with traditional media, several novel features have appeared: On the content side, aggregation by third parties that have … no editorial policy and user-generated content have become increasingly important. On the advertiser side, fine … studies also look at content provision and the interaction between the two. …
Persistent link: https://www.econbiz.de/10011441859
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Advertising and the Distribution of Content
Weeds, Helen - C.E.P.R. Discussion Papers - 2012
This paper examines incentives for exclusive distribution of content in the presence of advertising. A monopoly seller … of content - such as televisation rights to popular sports - may contract with one or both of two competing distributors …-exclusive contracting may instead be preferred. Advertising revenues accruing directly to the content provider may also generate a …
Persistent link: https://www.econbiz.de/10011083559
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EVIDENCE ON INTERNET COMMUNICATION MANAGEMENT STRATEGIES FOR LUXURY BRANDS
Geerts, Angy; Veg-Sala, Nathalie - In: Global Journal of Business Research 5 (2011) 5, pp. 81-94
Luxury brands and the Internet communication media seem to be inconsistent at first sight. On the one hand, luxury brands have to maintain the control of their elitism and their image; on the other hand, Internet is defined as a mass media of communication that is basically not selective....
Persistent link: https://www.econbiz.de/10011205909
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Publicité intrusive sur Internet : une étude exploratoire des profils de résistance
Chouk, Inès; Guiot, Denis - Université Paris-Dauphine (Paris IX) - 2014
This article focuses on the practices of resistance to intrusive advertising on the Internet. The analysis of 19 interviews reveals the existence of different resistance profiles when exposed to interstitial: functional resistance, ideological resistance, conative avoidance and non-resistance....
Persistent link: https://www.econbiz.de/10010960560
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Les agents intelligents : une question de recherche
David, Jean-François; Monod, Emmanuel - Université Paris-Dauphine (Paris IX) - 1997
Devant la complexité à laquelle est confronté l'utilisateur d'Internet, les agents intelligents se présentent comme un recours. Il y a deux faces à l'intelligence d'un agent: l'une tournée vers l'accomplissement d'une mission, et l'autre tournée vers les objectifs qu'il s'agit de...
Persistent link: https://www.econbiz.de/10011074276
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The Economics of Internet Media
Peitz, Martin; Reisinger, Markus - Abteilung für Volkswirtschaftslehre, Universität Mannheim - 2014
with traditional media, several novel features have appeared: On the content side, aggregation by third parties that have … no editorial policy and user-generated content have become increasingly important. On the advertiser side, fine … studies also look at content provision and the interaction between the two. …
Persistent link: https://www.econbiz.de/10010939274
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Platform contents
Renault, Régis - Université Paris-Dauphine (Paris IX) - 2014
information and allow the platform to provide non advertising content (e.g. entertainment or news). …
Persistent link: https://www.econbiz.de/10010748203
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L’efficacité d’un email à vocation commerciale : étude de l’influence des caractéristiques socio-démographiques des internautes sur le processus de réponse
Gauthier, Stéphanie; Munier, Thibaut; Costes, Yseulys; … - Université Paris-Dauphine (Paris IX) - 2005
The first objective of this article is to propose a conceptual framework, presenting the main factors that can have an impact on an internet user’s response to a commercial email. In addition to the variables related to the email itself and to the situation of its reception, the model...
Persistent link: https://www.econbiz.de/10011171559