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The size of the digital sector is significant and comprises various activities, processes and industries. The interdependence of different markets within and across segments of the digital value chain implies that barriers to entry and expansion in one industry can have far reaching effects on...
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Understanding consumer behavior in media advertising enables companies to effectively direct marketing activities …, integrated marketing communication consists of messages sent to consumers using a set of various marketing instruments. The … results of our research have shown that the users of telecommunication services in Bosnia and Herzegovina (BiH) pay more …
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