Information and communication technology (ICT) has contributed to global electronic commerce. In this study, researchers examine the effects of two types of ICT usage (Internet and wireless) on two types of e-commerce, namely, business-to-business (B2B) and business-to-consumer (B2C). Based on...

Interpersonal face-to-face communication is the key value creation aspect of direct selling business model. Nowadays more and more sellers employ virtual communication channels. The study explores whether usage of Internet technologies for communication with customers brings benefits or...