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B2B E-Marketing Strategies of Multinational Corporations: Empirical Evidence from the United States and Australia

Singh, Tanuja; Gordon, Geoffrey; Purchase, Sharon - In: American Journal of Business 22 (2007) 1, pp. 31-44

This study empirically examines the role of the Internet in global business-to-business (B2B) marketing strategies of Multinational Corporations (MNCs) based in the United States and Australia. The results demonstrate that uses of the Internet in a global B2B setting often parallel its domestic...

Persistent link: https://www.econbiz.de/10010610932

The webnovela and immigrants in the United States

López-Pumarejo, Tomás A. - In: American Journal of Business 27 (2012) 1, pp. 40-57

Purpose – The purpose of this paper is to focus on the webnovela, a new type of marketing genre and sentimental serial drama which is popular among immigrants, pivotal to the future of the US Spanish-language media and informative about its past. No academic research currently exists on this...

Persistent link: https://www.econbiz.de/10010583961

Internet banking and performance: The relationship of web site traffic rank and bank performance

Callaway, Stephen K. - In: American Journal of Business 26 (2011) 1, pp. 12-25

Purpose – The purpose of this paper is to provide an empirical study demonstrating the impact of internet banking, specifically the traffic rank and reach of the web site, on bank performance. Design/methodology/approach – The current study measures the impact of web site rank, percent of...

Persistent link: https://www.econbiz.de/10010583998

Sistema de información según el modelo EFQM. Aplicación a la ayuda a la toma de decisiones en las cajas rurales de la Comunidad Valenciana

Adam, Manuel Rodenes; Rodríguez, Gloria Ilse Moncaleano - In: CIRIEC-España, revista de economía pública, social y … (2007) 57, pp. 65-92

This paper analyses the dimensions of the adapted EFQM model applied to Agricultural Credit Banks in the Valencia Region in order to study their behaviour, the relationship between these dimensions, and the relationship with results such as progress in trade and business results. It has been...

Persistent link: https://www.econbiz.de/10005169763

Zhang, Jun - Disciplinegroep Economische Geografie, Faculteit … - 2011

This paper contributes to the Evolutionary Economic Geography literature by employing the conceptualization of Ôrelated varietyÕ to compare the emerging internet industry in ChinaÕs two largest city-regions: Beijing and Shanghai. Official website registration records, Alexa internet traffic...

Persistent link: https://www.econbiz.de/10009142620

Directions for Web and E-Commerce Applications Security

Thuraisingham, Bhavani; Clifton, Chris; Gupta, Amar; … - 2006

This paper provides directions web and e-commerce applications security. In particular, access control policies, workflow security, XML security and federated database security issues pertaining to the web and e-commerce applications are discussed

Persistent link: https://www.econbiz.de/10014108038

Net neutrality and internet fragmentation : the role of online advertising

D'Annunzio, Anna; Russo, Antonio - 2015 - This version: July 2015

strategically set termination fees to induce fragmentation. This takes place when advertising revenues are potentially large but … identify an important link between termination fees, the online advertising market and Internet fragmentation. We extend the … model to account for multi-homing consumers, vertically integrated ISPs, third-party advertising platforms and heterogeneous …

Persistent link: https://www.econbiz.de/10011305392

Investigating the relationship between the content of online word of mouth, advertising, and brand performance

Gopinath, Shyam; Thomas, Jacquelyn S.; Krishnamurthi, … - In: Marketing science : the marketing journal of the … 33 (2014) 2, pp. 241-258

Persistent link: https://www.econbiz.de/10010358784

The impact of privacy policy on the auction market for online display advertising

Johnson, Garrett - 2013

The advent of online advertising has simultaneously created unprecedented opportunities for advertisers to target …

Persistent link: https://www.econbiz.de/10010250694

Variables associated with seeking information from doctors and the internet after exposure to direct-to-consumer advertisements for prescription medications

Fogel, Joshua; Teichman, Chaim - In: Health marketing quarterly 31 (2014) 2, pp. 150-166

Persistent link: https://www.econbiz.de/10010398948

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