This Article examines the complex world of Internet search. The Article seeks to ensure that trademark law does not interfere with the free flow of Internet content that consumers find relevant. The Article starts with three complementary looks at Internet search from the perspectives of...

By providing a nearly instant connection among parties at opposite corners of the world and enabling a variety of commercial exchanges, the Internet has emerged as the technology expected to create a truly global market space. Internet firms face the challenge of capitalizing on this...

Evento: Sociedad de la Información 2003

‘Advertising lever trade "- it is not possible to determine the author of these"winged words", but we know that this slogan reviewers whole truth about the role ofadvertising performance throughout the economy and how its effective use may contribute tothe development of every enterprise...

“Advertising lever trade "- it is not possible to determine the author of these "winged words", but we know that this slogan reviewers whole truth about the role of advertising performance throughout the economy and how its effective use may contribute to the development of every enterprise...

Les années 2000 sont celles du web 2.0 interactif et de l’essor des réseaux sociaux. Se profilent aujourd’hui les applications de géolocalisation, la mobiquité, l’intelligence ambiante, l’essor du web 3.0… Les médias et les nouveaux médias sont en mutation et participent de...

Generaly said, trust is an important factor in many social interactions. Because on-line transactions are characterized by uncertainty and anonymity, trust and risk are essential elements in e-commerce and e-government services. There is a statistically significant relationship between trust and...

The arrival of the Internet offers new opportunities for value creation. The new technology simultaneously affects demand and cost structures, leading to a radical transformation of existing market structures. As a result, appropriation of any value created has become more challenging....

Depuis la fin de la décennie 1980, nombre d’organisations construisent ou se font construire leur site Web. Ce site peut, selon le cas, servir de support au commerce électronique en ligne, à la présentation de l’entreprise, à l’information sur celle-ci. Le site Web peut aussi servir...

The Internet is the latest in a long succession of communication technologies. The goal of this work is to draw lessons from the evolution of all these services. Little attention is paid to technology as such, since that has changed radically many times. Instead, the stress is on the steady...