Documents a study of the usefulness and quality of websites of small firms in urban and rural areas in Scotland using an adapted Web Assessment Index, originally developed by Gonzalez and Palacios. Contrary to the theoretical gap between practice quality in urban and rural small firms, website...

Purpose – The purpose of this paper is to investigate website quality in rural firms in four countries, by using Gonzalez and Palacios's Web Assessment Index (WAI). There is an assertion in the literature that quality is lower amongst rural firms than urban firms, and lower amongst small firms...