Purpose – The purpose of this paper is to investigate website quality in rural firms in four countries, by using Gonzalez and Palacios's Web Assessment Index (WAI). There is an assertion in the literature that quality is lower amongst rural firms than urban firms, and lower amongst small firms...

Documents a study of the usefulness and quality of websites of small firms in urban and rural areas in Scotland using an adapted Web Assessment Index, originally developed by Gonzalez and Palacios. Contrary to the theoretical gap between practice quality in urban and rural small firms, website...

Purpose This chapter reports a study that investigates the link between rural small firms’ social networks and their market diversification strategies in the context of the Internet. Methodology/approach Telephone interviews were conducted with a random sample of 142 Scottish small rural and...