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Purpose – This paper compares the experiential consumption values that motivate consumer choice to purchase online for … consumption value, such as social influence through on- and off-line communication networks, may influence consumer choice to … contribution to the consumer behaviour literature as to date, no research has been found that undertakes such a comprehensive …
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This study about legal and commercial guarantees, funded by the European Union in the frame of the EU Consumer … implementation of the Consumer Sales Directive; consultations with retailers, manufacturers, consumer bodies, ECC-net, ADR bodies and … enforcement authorities; an online consumer survey measuring consumers’ experience with legal and commercial guarantees; an online …
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In trade, as one of the important branches of the national economy, electronic commerce is being increasingly used (in particular its Internet form), as a specific business transaction. Despite a large number of Internet users having already made at least one on-line purchase there are still a...
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