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Internet and social media usage. Instead of merely surveying the various impacts of the Internet, we examine the methods … natural or quasi-experiments for identifying the causal impact of high-speed Internet or specific social media. This … undertaking allows us to highlight the key empirical challenges in the field of Internet and social media economics while …
Persistent link: https://www.econbiz.de/10014454429
We survey the economics literature on media as it applies to the Internet. The Internet is an important driver behind … media convergence and connects information and communication technologies. While new Internet media share some properties …-tuned tailoring and targeting of ads based on individual user characteristics are common features on many Internet media and social …
Persistent link: https://www.econbiz.de/10011491371
During the last decade the internet has been the fastest growing segment in advertising. Exploiting Nielsen data, we … comparatively more than larger firms. Radio and the internet display an opposite pattern, whereas are larger firms increasing their … function for different subsets of the sample. We find that media segments are (loose) substitutes, in that the estimated cross …
Persistent link: https://www.econbiz.de/10010209840
have on legislators' policy positions. We exploit the shock in public attention induced by the Internet service blackout of … Internet. Using a new dataset of U.S. congressmen's public statements, we find a strong statistical relationship between …
Persistent link: https://www.econbiz.de/10012119766
on the Internet. Consumer-Generated Media (CGM) describes a variety of new sources of online information that are created …
Persistent link: https://www.econbiz.de/10005220139
situation generated by crisis and globalization. The economic crisis has created a huge opportunity to the mass-media system: it … brings the required information to citizens from different nations. Taking this into account, mass-media has played and still …
Persistent link: https://www.econbiz.de/10010607228
Technology and consumer behavior are changing supply and demand for mass media. Digitization has increased consumer … control over media content and advertising, with implications for advertising avoidance, advertising targeting and … personalization, competition among media platforms, and media market outcomes. In addition, consumers increasingly use a “second …
Persistent link: https://www.econbiz.de/10014025248
Blogs differ from other media in that authors are usually not remunerated and inscribe themselves in communities of …
Persistent link: https://www.econbiz.de/10005835407
Proliferation of content on the internet offers consumers access to more sources than had been possible with … traditional media. Disaggregated content also increases the relevance of targeting for advertisers. But at the same time, search … costs increase the role of intermediaries in media consumption in ways that are poorly understood. This paper studies the …
Persistent link: https://www.econbiz.de/10010574535
Bloggers devote significant time not only producing content for others to read, watch or listen to, but also paying attention to and engaging in interactions with other bloggers. We hope to throw light not only on the factors that gain bloggers significant readership and lively interactions with...
Persistent link: https://www.econbiz.de/10010267090