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Tweeting social change : how social media are changing nonprofit advocacy

Guo, Chao; Saxton, Gregory D. - In: Nonprofit and voluntary sector quarterly 43 (2014) 1, pp. 57-79

Persistent link: https://www.econbiz.de/10010251131

Perceived value of social networking sites (SNS) in students' expressive participation in social movements

Borrero, Juan D.; Yousafzai, Shumaila Y.; Javed, Uzma; … - In: Journal of research in interactive marketing : … 8 (2014) 1, pp. 56-78

Persistent link: https://www.econbiz.de/10010336909

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly

Scott, David Meerman - 2011 - 3. ed.

"David Meerman Scott's marketing bible has become a modern day business classic. This is the book every ambitious … the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of … introduction discussing recent changes to the world of marketing and PR; a brand new chapter on mobile marketing; an additional …

Persistent link: https://www.econbiz.de/10009313307

New influentials : an exploratory study on blogs

Zanette, Maria Caroline; Brito, Eliane Pereira Zamith; … - In: Journal of direct, data and digital marketing practice … 15 (2013) 1, pp. 36-46

Persistent link: https://www.econbiz.de/10010256414

The strategic enterprise

Tuten, Tracy L. (contributor) - 2010

Persistent link: https://www.econbiz.de/10008702374

Wine tourism destination image on the web : a comparison between conveyed and perceived communication drivers

Fait, Monica; Scorrano, Paola; Cavallo, Federica; Iaia, Lea - In: Journal for international business and entrepreneurship … 9 (2016) 2, pp. 169-189

Persistent link: https://www.econbiz.de/10011610687

Identifying sources of noise within the networked interplay of marketing messages in social media communication

Hardcastle, Kimberley; Edirisingha, Prabash Aminda; … - In: International journal of internet marketing and … 20 (2024) 2, pp. 164-187

Persistent link: https://www.econbiz.de/10015065515

A taxonomy of online marketing methods for corporate communication

Hajarian, Mohammad; Camilleri, Mark Anthony; Díaz, Paloma - In: Strategic corporate communication in the digital age, (pp. 235-250). 2021

Persistent link: https://www.econbiz.de/10012491724

Impact of social media on performance of BBA students in Kathmandu Valley

Kafle, Pratigya - In: Nepalese journal of finance : a publication of Uniglobe … 9 (2022) 3, pp. 112-126

Persistent link: https://www.econbiz.de/10014495037

A Communications View of Web Page Perception

Singh, Surendra; Dalal, Nikunj; Mishra, Sanjay; Patil, Vivek - 2016

This paper develops a model to measure people’s perception of web pages based on the premise that the World Wide Web is …

Persistent link: https://www.econbiz.de/10014127870