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Internet
Werbung
13,904
Advertising
11,377
Werbewirkung
3,969
Advertising effects
3,907
Consumer behaviour
3,801
Konsumentenverhalten
3,693
Online-Marketing
2,115
Internet marketing
2,113
Mobile application
1,763
Mobile Anwendung
1,749
Computerspiel
1,606
Theorie
1,524
Video game
1,499
Theory
1,483
advertising
1,409
USA
1,213
Deutschland
1,083
United States
1,045
Marketing
1,020
Brand management
907
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886
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883
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881
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827
Mobile communications
826
Marketingmanagement
713
Marketing management
699
Germany
633
Brand image
561
Markenimage
559
Spieltheorie
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Game theory
546
Preismanagement
495
Pricing strategy
495
Markenartikel
473
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Mobile Business
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Castronova, Edward
16
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10
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9
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8
Bell, Mark W.
7
Wagner, Gert G.
7
Alleman, James H.
5
Bliemel, Friedhelm
5
Nakamura, Leonard Isamu
5
Soloveichik, Rachel
5
Theobald, Axel
5
Gambaro, Marco
4
Puglisi, Riccardo
4
Samuels, Jon D.
4
Bürlimann, Martin
3
Carlton, Dennis W.
3
Chevalier, Judith A.
3
Fassott, Georg
3
Fogel, Joshua
3
Goldfarb, Avi
3
Greenwood, Jeremy
3
Janoschka, Anja
3
Kerbache, Laoucine
3
Laussel, Didier
3
Lee, Janghyuk
3
Mai, Enping
3
Marto, Ricardo
3
Moreira, Sara
3
Rosston, Gregory L.
3
Saint-Paul, Gilles
3
Sonnac, Nathalie
3
Thiel, Patrick
3
Yang, Jun
3
Alleman, James
2
Aronson, Brad
2
Baranes, Edmond
2
Baslandze, Salomé
2
Billings, Andrew C.
2
Boelmann, Barbara
2
Bubley, Dean
2
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RWI - Leibniz-Institut für Wirtschaftsforschung
7
IGI Global
5
Axel-Springer-Verlag
2
C.E.P.R. Discussion Papers
2
EconWPA
2
Organisation for Economic Co-operation and Development
2
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
2
Advertising Research Foundation
1
Berkeley Electronic Press
1
Centre for Competition Policy, University of East Anglia
1
Department of Economics, Oxford University
1
Dipartimento di Ingegneria Informatica, Automatica e Gestionale "Antonio Ruberti", Facoltà di Ingegneria dell'Informazione Informatica e Statistica
1
Ekonomiska forskningsinstitutet <Stockholm>
1
European Marketing Academy
1
Fördergesellschaft Marketing an der Universität Augsburg
1
HEC Paris (École des Hautes Études Commerciales)
1
IP Deutschland GmbH <Köln>
1
Industrie-Kontakt-Seminar <33, 1999, Kaiserslautern>
1
Institut für Marktorientierte Unternehmensführung <München>
1
Institute of Business and Economic Research (IBER), Walter A. Haas School of Business
1
International Telecommunications Society (ITS)
1
Julius-Maximilians-Universität Würzburg
1
KOF Swiss Economic Institute, Department of Management, Technology and Economics (D-MTEC)
1
NET Institute
1
National Bureau of Economic Research
1
OECD
1
Robert Schuman Centre for Advanced Studies (RSCAS), European University Institute
1
Technische Universität Braunschweig / Institut für Marketing
1
Universität St. Gallen / Institut für Marketing und Handel
1
Université Paris-Dauphine (Paris IX)
1
Verlag Franz Vahlen
1
Virginia Polytechnic Institute and State University / Department of Economics
1
Vytautas Magnus University
1
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Strategic Direction
9
European Journal of Marketing
7
Journal of Consumer Marketing
7
RWI Datenbeschreibung
7
[RWI Projektberichte]
7
International journal of internet marketing and advertising : IJIMA
6
Information economics and policy : IEP
5
CESifo working papers
4
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of e-business research : an official publication of the Information Resources Management Association
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
4
Young Consumers
4
Australasian marketing journal
3
European research studies
3
International Marketing Review
3
Journal of Services Marketing
3
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
3
Journal of internet commerce
3
Journal of management information systems : JMIS
3
Journal of marketing research : JMR
3
Review of industrial organization : RIO
3
Telecommunications policy : the international journal of digital economy, data sciences and new media
3
The economic journal : the journal of the Royal Economic Society
3
Working papers / Federal Reserve Bank of Philadelphia, Research Department
3
BEA working papers
2
Beiträge zur Werbewissenschaft
2
CEPR Discussion Papers
2
Data documentation / DIW
2
Discussion paper series / IZA
2
Discussion papers / CEPR
2
Discussion papers / Governance and the Efficiency of Economic Systems
2
Electronic commerce research
2
Electronic commerce research and applications
2
German Council for Social and Economic Data (RatSWD) Research Notes
2
HMD : Praxis der Wirtschaftsinformatik
2
Handbook of media economics ; volume 1
2
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Source
All
ECONIS (ZBW)
389
USB Cologne (EcoSocSci)
62
Other ZBW resources
47
RePEc
23
EconStor
9
BASE
5
USB Cologne (business full texts)
4
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539
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date (oldest first)
1
Exploitation of the advertainment value potential
Shaqiri, Afrim
-
2003
-
1. Aufl
Persistent link: https://www.econbiz.de/10001805108
Saved in:
2
A game-theorie analysis of games with a purpose
Jain, Shaili
;
Parkes, David C.
- In:
Internet and network economics : 4th international …
,
(pp. 342-350)
.
2008
Persistent link: https://www.econbiz.de/10003792526
Saved in:
3
Examining the intertwined spatial relationships in food retailing : the case of second life
Bourlakis, Michael
;
Papagiannidis, Savvas
- In:
System dynamics and innovation in food networks 2008 : …
,
(pp. 475-484)
.
2008
Persistent link: https://www.econbiz.de/10003906028
Saved in:
4
Enriching the customer experience : implications for e-marketers
Kim, Hye-yŏng
;
Kim, Youn-kyung
- In:
E-Services : opportunities and threats
,
(pp. 45-62)
.
2007
Persistent link: https://www.econbiz.de/10003490245
Saved in:
5
Spielerische Vermittlungsformen beim eLearning : wie ein Netzwerk aus Spieleindustrie und Bildungsanbietern durch neue Onlineoptionen kontinuierliche Lernplattformen schaffen kann
Müller-Lietzkow, Jörg
;
Meister, Dorothee M.
- In:
Perspektiven des lebenslangen Lernens - dynamische …
,
(pp. 249-256)
.
2010
Persistent link: https://www.econbiz.de/10003969938
Saved in:
6
Influential factors of player's loyalty toward online games for achieving commercial success
Lee, Cheng-wen
- In:
Australasian marketing journal
18
(
2010
)
2
,
pp. 81-92
Persistent link: https://www.econbiz.de/10003975208
Saved in:
7
Surveying the virtual world : a large scale survey in Second Life using the Virtual Data Collection Interface (VDCI)
Bell, Mark W.
;
Castronova, Edward
;
Wagner, Gert G.
-
2009
Persistent link: https://www.econbiz.de/10008840045
Saved in:
8
Virtual Assisted Self Interviewing (VASI) : an expansion of survey data collection methods to the virtual worlds by means of VDCI
Bell, Mark W.
;
Castronova, Edward
;
Wagner, Gert G.
-
2008
Persistent link: https://www.econbiz.de/10008840075
Saved in:
9
Online-Gaming als Zukunft der digitalen Spiele? : ist die Zukunft der digitalen Spiele online? ; eine kritische Bestandsaufnahme
Müller-Lietzkow, Jörg
- In:
Medienwirtschaft : MW ; Perspektiven der digitalen …
4
(
2007
)
4
,
pp. 36-39
Persistent link: https://www.econbiz.de/10003587380
Saved in:
10
Browser-Games : "Rising star" der internationalen Spieleindustrie mit deutschen Wurzeln
Nguyen-Khac, Tung
;
Brasch, Thomas
- In:
Medienwirtschaft : MW ; Perspektiven der digitalen …
4
(
2007
)
4
,
pp. 40-42
Persistent link: https://www.econbiz.de/10003587381
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