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The purpose of this article is to present a multi-items scale on Web retail service quality. After reviewing the literature on this subject, two studies are presented. The first study is a qualitative one with a literature review and a series of depth individuals interviews and focus groups of...
Persistent link: https://www.econbiz.de/10010861369
Based on consumer behaviors in multichannel distribution literature and academic studies on the Internet, this article focuses on how the use of the web site may influence the consumer's perception of quality in-store. This research highlights the need to redefine quality parameters taking into...
Persistent link: https://www.econbiz.de/10010707129
Fondé sur la littérature portant sur Internet et sur les changements comportementaux consécutifs à l'extension des systèmes de vente, cet article a pour objectif d'étudier l'influence de l'utilisation du Web sur la qualité perçue par le consommateur en magasin.Cette recherche souligne la...
Persistent link: https://www.econbiz.de/10008790720