This paper reports on a study that examined the relationship between a small winery cluster and the implementation of a government-sponsored Internet portal—the WinesOfGippsland.com site. Literature relating to industry clusters and Internet portals is examined to identify the beneficial...

This article reports on research that examined internet adoption by 225 Australian wineries. Findings indicate that this new technology has been widely embraced by the industry and that numerous perceived benefits, especially associated with e‐mail marketing, are being achieved. The study...