The website network of a tourism destination is examined. Network theoretic metrics are used to gauge the static and dynamic characteristics of the webspace. The topology of the network is found partly similar to the one exhibited by similar systems. However, some differences are found, mainly...

Purpose – The purpose of this paper is to evaluate the online presence of Italian destination management organizations (DMOs) by assessing the quality of their web sites through a demand‐side heuristic approach. Moreover, given the importance of a clear strategic vision for an efficient and...