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sociability. We find that participation in SNSs such as Facebook and Twitter has a positive effect on face to face interactions …
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Purpose – The purpose of this paper is to report the results of a study of voters' online behaviour conducted during the 2011 Scottish parliamentary election campaign. Design/methodology/approach – The study used an interactive, electronically-assisted interview method, where 64 citizens...
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/methodology/approach – Hypotheses were addressed using two online surveys. The first of these examined persuasive WOM communications on Facebook, the … second investigated WOM communication on Twitter. Findings – It was found that closeness to the source of a persuasive …
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This article explores Swedish Parliamentarians' Twitter practices during the 2014 general elections. For individual …: is Twitter primarily used interactively, for intra-party communication, to interact with strategic voter groups or voters … journalists and editorial writers were important in Parliamentarians' Twitter practices, while so-called ordinary voters were more …
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