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Internet
Social Web
20,747
Social web
20,716
Online-Marketing
5,985
Internet marketing
5,899
Konsumentenverhalten
4,785
Consumer behaviour
4,783
Soziales Netzwerk
2,437
Social network
2,284
Viral marketing
2,221
Virales Marketing
2,221
Beziehungsmarketing
2,069
Relationship marketing
2,067
Electronic Commerce
1,880
E-commerce
1,808
Markenführung
1,803
Brand management
1,800
Social media
1,772
social media
1,699
Online-Handel
1,495
Online retailing
1,493
Digitalisierung
1,427
Digitization
1,394
Markenimage
1,008
Brand image
1,003
Web 2.0 technologies
969
Web 2.0-Technologien
968
Digital platform
901
Digitale Plattform
899
Customer integration
876
Kundenintegration
876
Öffentlichkeitsarbeit
817
Public relations
793
Wissensmanagement
783
Knowledge management
755
Deutschland
745
Germany
717
Marketingmanagement
710
Social Media
708
Marketing management
704
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824
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41
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3
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1
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Sabatini, Fabio
10
Bauernschuster, Stefan
9
Falck, Oliver
9
Castronova, Edward
8
Theobald, Elke
8
Woessmann, Ludger
8
Bell, Mark W.
7
Wagner, Gert G.
7
Leimeister, Jan Marco
6
Sarracino, Francesco
6
Smith, Michael D.
6
Danaher, Brett
5
Krcmar, Helmut
5
Peitz, Martin
5
Telang, Rahul
5
Belleflamme, Paul
4
Enikolopov, Ruben
4
Petrova, Maria
4
Peukert, Christian
4
Zhuravskaya, Ekaterina
4
Baxter, Gavin James
3
Dellarocas, Chrysanthos
3
Fogel, Joshua
3
Gaudeul, Alexia
3
Geraci, Andrea
3
Ghose, Anindya
3
Giorgidze, George
3
Halatchliyski, Iassen
3
Hummel, Johannes
3
Jha, Chandan Kumar
3
Junquera-Varela, Raul Felix
3
Karla, Jürgen
3
Kilian, Thomas
3
Klamma, Ralf
3
Kock, Ned F.
3
Kodila-Tedika, Oasis
3
Koulovatianos, Christos
3
Kummer, Michael E.
3
Lambrecht, Anja
3
Lucas-Mas, Cristian Óliver
3
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IGI Global
27
Springer Fachmedien Wiesbaden
6
Weltbank
3
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2
FinanzBuch Verlag
2
Annual Conference on Innovation and Communications Law <4., 2012, Turku>
1
Books on Demand GmbH <Norderstedt>
1
Concurrent SIGPHIL_372ICIS (Virtual Only) Workshop on Products of Theorizing: Towards Native Theories of Emerging Information Technology <9., 2021, Online>
1
Deutsche Gesellschaft für Personalführung
1
Deutsche Gesellschaft für Personalführung / Arbeitskreis Internationales Personalmanagement
1
Deutsche Gesellschaft für Soziologie / Sektion Wissenschafts- und Technikforschung
1
Edition Virgines e.K.
1
European University Institute / Department of Law
1
Europäische Kommission
1
Forum Unternehmer und Wissenschaft <19, 2007, Dresden>
1
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
1
Friedrich-Schiller-Universität Jena
1
GeNeMe <2001, Dresden>
1
GeNeMe <2002, Dresden>
1
Gesellschaft zur Erforschung des Markenwesens
1
International African Institute
1
International Telecommunications Society
1
International Week Internet Communication Management <6., Kattowitz>
1
Katolicki Uniwersytet Lubelski / Katedra Mikrostruktur Społecznych i Współczesnych Teorii Socjologicznych
1
LexisNexis Verlag
1
Markendialog <13, 2009, Berlin>
1
National Bureau of Economic Research
1
OECD
1
Organisation for Economic Co-operation and Development
1
Plassen Verlag
1
Syddansk Universitet / Det Samfundsvidenskabelige Fakultet
1
Technische Universität Dresden
1
Uniwersytet Ekonomiczny w Katowicach
1
Verlag Dr. Kovač
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Wissenschaftszentrum Berlin für Sozialforschung / Arbeitsgemeinschaft Online-Mediation
1
World Tourism Organization
1
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Journal of management information systems : JMIS
14
Information systems research : ISR
13
HMD : Praxis der Wirtschaftsinformatik
11
SpringerLink / Bücher
11
Telecommunications policy : the international journal of digital economy, data sciences and new media
10
International journal of internet marketing and advertising : IJIMA
9
International journal of market research : JMRS ; the journal of the Market Research Society
9
Journal of business research : JBR
9
Journal of internet commerce
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
International journal of business information systems : IJBIS
8
CESifo working papers
7
Electronic commerce research
7
International journal of e-business research : an official publication of the Information Resources Management Association
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Technological forecasting & social change : an international journal
7
Business horizons
6
Information economics and policy : IEP
6
International journal of electronic marketing and retailing : IJEMR
6
International journal of networking and virtual organisations : IJNVO
6
Leitfaden Online-Marketing ; [Bd. 1]
6
Social-Media-Handbuch : Theorien, Methoden, Modelle
6
Discussion paper series / IZA
5
European research studies
5
IM : die Fachzeitschrift für Information, Management und Consulting
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
5
International journal of technology marketing : IJTMkt
5
Internet policy review : journal on internet regulation
5
Journal of business ethics : JOBE
5
Journal of education for business
5
Journal of information & knowledge management : JIKM
5
Journal of marketing management : MM
5
Management information systems : mis quarterly
5
Decision support systems : DSS ; the international journal
4
Discussion papers / CEPR
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of electronic business
4
International journal of electronic commerce : IJEC
4
International journal of services technology and management
4
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
4
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Source
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ECONIS (ZBW)
1,327
USB Cologne (EcoSocSci)
11
EconStor
3
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1
Rules of crowdsourcing : models, issues, and systems of control
Saxton, Gregory D.
;
Oh, Onook
;
Kishore, Rajiv
- In:
Information systems management
30
(
2013
)
1
,
pp. 2-20
Persistent link: https://www.econbiz.de/10009792097
Saved in:
2
Digital cash : commerce on the net
Wayner, Peter
-
1997
-
2nd ed
Persistent link: https://www.econbiz.de/10000621269
Saved in:
3
Browsing and visualization of semantic web content : from web to the desktop
Khusro, Shah
;
Andjonshoaa, Amin
;
Tjoa, A Min
- In:
Knowledge management : innovation, technology and …
,
(pp. 27-36)
.
2007
Persistent link: https://www.econbiz.de/10003713449
Saved in:
4
Community Marketing Management : wie man Online-Communities im Internet-Zeitalter des Web 2.0 zum Erfolg führt
Mühlenbeck, Frank
;
Skibicki, Klemens
-
2008
-
2., vollst. überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003714872
Saved in:
5
Interaktives Internet : Konzeption und Chancen von Web 2.0 ; [19.] Forum Unternehmer und Wissenschaft ; [vom 22. November 2007 an der TU Dresden]
Töpfer, Armin
(
contributor
);
Mehdorn, Hartmut
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003716398
Saved in:
6
The age of engage : reinventing marketing for today's connected, collaborative, and hyperinteractive culture
Shiffman, Denise
-
2008
-
1st ed.
Persistent link: https://www.econbiz.de/10003718841
Saved in:
7
Differenzierung von Erlösmodellen für Weblog-Betreiber : eine anwendungsfallbezogene Analyse
Karla, Jürgen
- In:
HMD : Praxis der Wirtschaftsinformatik
45
(
2008
)
261
,
pp. 80-90
Persistent link: https://www.econbiz.de/10003727327
Saved in:
8
Internet-based "social sharing" as a new form of global production : the case of SETI home
Engelbrecht, Hans-Jürgen
- In:
Telematics and informatics : an interdisciplinary …
25
(
2008
)
3
,
pp. 156-168
Persistent link: https://www.econbiz.de/10003728353
Saved in:
9
Achieving the internal market for e-communications
Renda, Andrea
-
2008
Persistent link: https://www.econbiz.de/10003758708
Saved in:
10
Aus Vielen wird das Eins gefunden - wie Web 2.0 unsere Kommunikation verändert
Meckel, Miriam
- In:
Aus Politik und Zeitgeschichte : APuZ
58
(
2008
)
39
,
pp. 17-23
Persistent link: https://www.econbiz.de/10003759760
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