The paper briefly highlights the importance of the internet for business operations of modern companies and the … identification of presence of internet marketing and its influence on business success of companies in Bosnia and Herzegovina (BiH …). The application of the internet in marketing in BiH has still been insufficiently studied. Hence, the research may be more …

The purpose of this paper is to explore the adoption of mobile Internet in a developing country. This paper presents an … the use of mobile Internet moderated by Gender, Age and Experience. The research was conducted in two phases: a pilot … mobile Internet. The analysis showed that older users are more sensitive to the use of mobile Internet. Furthermore, the …

The purpose of this research is to identify the most important reasons that drive young Romanian Internet users to buy … or to avoid buying from the Internet and to investigate the differences in the reasoning between two groups of Internet … users. The most important reasons to buy from the Internet, as selected by the buyers group, are aspects concerning physical …

The Internet is the leading medium for information and entertainment among young people. This study analyses whether … parental attitude towards the Internet exposure time (IET), and the type of mediation used, is influential. It also analyses …, those who have more knowledge of the Internet show a greater tendency towards an evaluative mediation. We present a series …

Dynamic development of the Internet and electronic devices favours also its use in the marketing activity of … enterprises what manifests itself in dynamic development of e-commerce or the use of the Internet for communication. Aim of this … article is to evaluate the possibility of using Internet in the marketing activities oriented towards Gen Y consumers. The …