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Persistent link: https://www.econbiz.de/10011821349
We empirically investigate the platform competition in the online daily deals promotion market that is characterized by intense rivalry between two leading promotion sites, Groupon and LivingSocial, that broker between merchants and consumers. We find that deals offered through Groupon, the...
Persistent link: https://www.econbiz.de/10013090556
We empirically study a dynamic platform competition in the online daily deals promotion industry characterized by intense rivalry between two leading promotion sites, Groupon and LivingSocial, that broker between local merchants and local consumers. We find that, for a comparable deal, the...
Persistent link: https://www.econbiz.de/10014164584