The issue of online shopping behavior is gaining importance with the continued development of e-commerce. E-commerce businesses that aim to be successful in the online market in the long run must consider the factors of online shopping behavior when creating and implementing their e-commerce...

A growing body of strategy research has recognized that a firm's reputation is one of its most valuable intangible assets. For Internet firms, unprotected by traditional barriers to entry and locational advantages, reputation is a key source of competitive advantages. Drawing on the premise that...

E-Business Management: A Primer -- E-Business and Beyond -- The Neo-Intermediation -- Driving Forces for M-Commerce Success -- e-Business Management Models: Services Perspective from the Revere Group -- Focus on Consumers: P&G’s e-Commerce Strategy -- Global Non-Production Procurement at...