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Internet mercenaries and viral marketing : the case of Chinese social media
Wu, Mei; Jakubowicz, Peter; Cao, Chengyu - 2014
Chinese "pushing hand" operation from the conceptual perspective of communications and viral marketing"-- …
Persistent link: https://www.econbiz.de/10010252263
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The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
Scott, David Meerman - 2011 - 3. ed.
"David Meerman Scott's marketing bible has become a modern day business classic. This is the book every ambitious … the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of … introduction discussing recent changes to the world of marketing and PR; a brand new chapter on mobile marketing; an additional …
Persistent link: https://www.econbiz.de/10009313307
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The Handbook of Online and Social Media Research : Tools and Techniques for Market Researchers
Poynter, Ray - 2010 - 1st ed.
Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations are being used by the leaders in the field. This groundbreaking reference examines why traditional research is broken,...
Persistent link: https://www.econbiz.de/10012684783
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Community Marketing Management : wie man Online-Communities im Internet-Zeitalter des Web 2.0 zum Erfolg führt
Mühlenbeck, Frank; Skibicki, Klemens - 2008 - 2., vollst. überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003714872
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Community Marketing Management : wie man Online-Communities im Internet-Zeitalter des Web 2.0 zum Erfolg führt
Mühlenbeck, Frank; Skibicki, Klemens - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003474677
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The handbook of online and social media research : tools and techniques for market researchers
Poynter, Ray - 2010
"The book will become the key reference point for research practitioners and buyers as they move from their security blanket of traditional research, with its outdated notions of science and reliability, into the maelstrom that is unfolding in the post Web 2.0 world of Twitter, community panels,...
Persistent link: https://www.econbiz.de/10008648985
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Web systems design and online consumer behavior
Gao, Yuan (contributor) - 2005
number of areas including communications, psychology, marketing and advertising, and information systems. This book provides …, litigation, and online consumer behavior / Cherie Sherman -- XIX. Affording cultural and social presence in e-marketing / Robert …
Persistent link: https://www.econbiz.de/10011726701
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Suchmaschinenmarketing : neue Marketing-Strategien für kleine und mittlere Wettbewerber
Hamacher, Tobias - 2010
Persistent link: https://www.econbiz.de/10014006087
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World Wide Web marketing : integrating the Web into your marketing strategy
Sterne, Jim - 2001 - 3. ed.
Persistent link: https://www.econbiz.de/10001565640
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Online Relations : Leitfaden für moderne PR im Netz ; [mit Schwerpunkt Social Media - Strategien, Konzepte, Beispiele]
Ruisinger, Dominik - 2011 - 2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10008990184