This paper presents a conceptual model of Internet-based customer portfolio building. The proposed model refers to the concept of value exchange between a company and a customer, as well as to the concept of delivering values to customers. The model is made up of five stages: defining, creating,...

Women Consumers are playing an important role in online shopping. The increasing use of internet by the women consumers in India provides an emerging prospect for online retailers. If online retailers know the factors affecting women consumers' buying behavior, then they can further develop...

Gamified market research tools help to increase respondents' engagement and obtain more in- depth results. Up till now the effects of gamification have been tested in the offline environment. The COVID-19 pandemic changed the world of the qualitative research and also triggered a need to...

The purpose of this paper is to explore the adoption of mobile Internet in a developing country. This paper presents an application of the Extended Unified Theory of Acceptance and Use of Technology (UTAUT2) model. The model was adapted with a construct Quality of Technology (QT) represented by...

For well over a century, U.S. trademark law has afforded brand owners certain rights, remedies and obligations. As the Department of Commerce has noted, owners of trademarks have both a legal right and an affirmative obligation to protect their trademarks from unauthorized third-party use....

Technology and consumer behavior are changing supply and demand for mass media. Digitization has increased consumer control over media content and advertising, with implications for advertising avoidance, advertising targeting and personalization, competition among media platforms, and media...

The purpose of this research is to identify the most important reasons that drive young Romanian Internet users to buy or to avoid buying from the Internet and to investigate the differences in the reasoning between two groups of Internet users. The most important reasons to buy from the...

The paper briefly highlights the importance of the internet for business operations of modern companies and the possibilities for its inte-gration with traditional marketing activities. The research problem reported in the paper is the identification of presence of internet marketing and its...

The Internet is the leading medium for information and entertainment among young people. This study analyses whether parental attitude towards the Internet exposure time (IET), and the type of mediation used, is influential. It also analyses which variables influence the form of mediation...

Due to the continuous growing of information exchange in the Internet, commercial web sites have started to include online tools to allow consumer interaction in them. Thus, when visiting these commercial web sites, consumers may consider not only e-retailer information (marketing communication)...