‐scale, mobile‐based web survey was conducted in Japan to assess behavioural variables (media time allocation, media richness … segments: dual media users (i.e. users of the internet on both the mobile and the PC); mobile internet users; PC internet users … levels of media richness in online media; and share common motives for accessing internet media via both mobile and PC. The …

. Households without phones or internet access are more likely to be poor, female-headed, have less education, and rely more on …

among Brazilian internet users and search for patterns according to socio‐demographics variables. Design …/methodology/approach – Data were collected through an online survey involving the internet banking customers of a major Brazilian bank. A total of …

of the attitude toward the act (use of mobile devices for surfing the internet). Fun was also found to mediate the effect …, the current study focused only on the use of mobile devices to surf the internet. Further studies might apply the model to …