Purpose – Most investors and business leaders understand that the internet has created a few high‐profile success but many more start‐up businesses that have destroyed rather than created value. As a result, many executives have dampened expectations for the transformational potential of...

Purpose – This article describes emerging trends in the usage of new media – internet, mobile broadband, e‐commerce, internet‐enabled entertainment, social networking and others – and outlines implications for commercial companies seeking to communicate more effectively with their...

Purpose – Most business leaders are aware of the success and high market valuations associated with internet networking businesses such as Facebook and LinkedIn. But they often fail to apply the lessons from the success of these businesses to their own brick and mortar operations. This article...