This study provides evidence of consumers’ different attitudes toward asymmetric information in different Internet auction markets, using data of the iPod nano MP3 player from Yahoo! Japan Auctions and Yahoo! Kimo. The estimation results indicate that while non-positive reputation has a...

This study explores how seller reputations affect auction prices, and concludes that earlier findings may be biased due to the misspecification of seller reputation. This paper contributes to the literature by offering significant empirical evidence using Taiwanese Internet auction data. Our...