Narrow search
Showing 1 - 5 of 5
Cover Image
Content-Marketing : Grundlagen – Strategien – Entwicklungen
Zerres, Christopher (ed.) - 2023 - 1. Auflage
Persistent link: https://www.econbiz.de/10013468185
Cover Image
Social Media im kommunalen Sektor : Einsatzfelder, Herausforderungen, Entwicklungsperspektiven
Breyer-Mayländer, Thomas (ed.); Zerres, Christopher (ed.) - 2021
Persistent link: https://www.econbiz.de/10012418017
Cover Image
Social Media im kommunalen Sektor : Einsatzfelder, Herausforderungen, Entwicklungsperspektiven
Breyer-Mayländer, Thomas (ed.); Zerres, Christopher (ed.) - 2021
Grundlagen, Planung und Umsetzung von Social Media für Kommunen -- Kommunales Personalmarketing und die Rolle von Social Media im Recruitment -- Grundlagen des Social-Media-Advertisings -- Rechtliche Rahmenbedingungen für die Social-Media-Nutzung durch öffentliche Anbieter.-Social Media in...
Persistent link: https://www.econbiz.de/10012508366
Cover Image
Online reputation management in destination and hospitality : what we know, what we need to know
Rialti, Riccardo (ed.); Kvítková, Zuzana (ed.);  … - 2023
Reputation is considered one of the most relevant assets in business. Tourism and hospitality are no exception … market, developing innovative strategies for tourism, hospitality, and destination managers to tailor marketing communication … essential reading for researchers, managers, and business owners globally and across the tourism and hospitality sector. …
Persistent link: https://www.econbiz.de/10014248847
Cover Image
Knowledge management, trust and communication in the era of social media
Paliszkiewicz, Joanna (ed.) - 2020
on consumer choices in tourism and tourist products' specificity. The study's main purpose was to indicate the most …
Persistent link: https://www.econbiz.de/10014230342