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Digital and social media marketing : a results-driven approach
Heinze, Aleksej (ed.); Fletcher, Gordon (ed.);  … - 2020 - Second edition
"The second edition of Digital and Social Media Marketing is an up to date, industry-led results-driven guide to digital marketing. Mixing academic theory with practical examples from a range of different organisations worldwide, it provides insight into, and techniques to enable, the creation,...
Persistent link: https://www.econbiz.de/10012134385
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IT-enabled broadcasting in social media : an empirical study of artists’ activities and music sales
Chen, Hailiang; De, Prabuddha; Hu, Yu Jeffrey - In: Information systems research : ISR 26 (2015) 3, pp. 513-531
Persistent link: https://www.econbiz.de/10011372842
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The power of evil : the damage of negative social media strongly outweigh positive contributions
Corstjens, Marcel; Umblijs, Andris - In: Journal of advertising research 52 (2012) 4, pp. 433-449
Persistent link: https://www.econbiz.de/10009710180
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The impact of text product reviews on sales
Moon, Sangkil; Park, Yoonseo; Kim, Yong Seog - In: European journal of marketing : EJM 48 (2014) 11/12, pp. 2176-2197
Persistent link: https://www.econbiz.de/10010461789
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Subject heasdings in advertising marketing and communications media
Christianson, Elin B.; Strable, Edward G. - 1964
Persistent link: https://www.econbiz.de/10002012023
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A dynamic model of the effect of online communications on firm sales
Sonnier, Garrett P.; McAlister, Leigh; Rutz, Oliver J. - In: Marketing science : the marketing journal of the … 30 (2011) 4, pp. 702-716
Persistent link: https://www.econbiz.de/10009299471
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Acquiring customers through online marketplaces? : the effect of marketplace sales on sales in a retailer's own channels
Maier, Erik; Wieringa, Jaap E. - In: International journal of research in marketing : IJRM ; … 38 (2021) 2, pp. 311-328
Persistent link: https://www.econbiz.de/10012591033
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Is the multi-platform whole more powerful than its separate parts? : measuring the sales effects of cross-media advertising
Taylor, Jennifer; Kennedy, Rachel; McDonald, Colin; … - In: Journal of advertising research 53 (2013) 2, pp. 200-211
Persistent link: https://www.econbiz.de/10009778462
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Exploring the influence of online reviews and motivating factors on sales : a meta-analytic study and the moderating role of product category
Li, Kunlin; Chen, Yuhan; Zhang, Liyi - In: Journal of retailing and consumer services 55 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012268995
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The operational value of social media information
Cui, Ruomeng; Gallino, Santiago; Moreno, Antonio; … - In: Production and operations management : the flagship … 27 (2018) 10, pp. 1749-1769
Persistent link: https://www.econbiz.de/10011970065