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Pervasive advertising
Müller, Jörg (ed.) - 2011
Pervasive advertising / Jörg Müller, Florian Alt, and Daniel Michelis -- Digital out-of-home media: means and effects of digital media in public space / Ursula Stalder -- Meaningful advertising / Peter van Waart, Ingrid Mulder, and Cees de Bont -- Activity-based advertising / Kurt Partridge...
Persistent link: https://www.econbiz.de/10009348373
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Scent marketing : making olfactory advertising pervasive
Emsenhuber, Bernadette - In: Pervasive advertising, (pp. 343-360). 2011
Persistent link: https://www.econbiz.de/10009348726
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Der Köder zum Mitmachen : Online-Mediaplanung mit Targeting-Technologien
Kastner, Margit - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003863610
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Netzkompetenz gleich Werberesistenz? : ein Experiment zur Erinnerung von Online-Werbung in Abhängigkeit von der Interneterfahrung
Klimmt, Christoph; Weinacht, Stefan; Donner, Bernhard - In: Medienwirtschaft : MW ; Perspektiven der digitalen … 6 (2009) 1, pp. 6-17
Persistent link: https://www.econbiz.de/10003820375
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Web commerce : building a digital business
Maddox, Kate; Blankenhorn, Dana - 1998
Persistent link: https://www.econbiz.de/10000658830
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The age of engage : reinventing marketing for today's connected, collaborative, and hyperinteractive culture
Shiffman, Denise - 2008 - 1st ed.
Persistent link: https://www.econbiz.de/10003718841
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Online social notworks and insights into marketing communications
Acer, Adam S.; Polonsky, Maxim - In: Journal of internet commerce 6 (2007) 4, pp. 55-72
Persistent link: https://www.econbiz.de/10003758740
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Out on the pull : how small firms are making themselves sexy with new online promotion techniques
Harris, Lisa; Rae, Alan; Grewal, Simran - In: International journal of technology marketing : IJTMkt 3 (2008) 2, pp. 153-168
Persistent link: https://www.econbiz.de/10003739632
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How does Web 2.0 stretch traditional influencing patterns?
Eccleston, Derek; Griseri, Luca - In: International journal of market research : JMRS ; the … 50 (2008) 5, pp. 591-616
Persistent link: https://www.econbiz.de/10003764965
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A framework for advertising in the digital age
Kim, Stephen J. - In: Journal of advertising research 48 (2008) 3, pp. 310-312
Persistent link: https://www.econbiz.de/10003768714