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When navigation trumps visual dynamism : hospital website usability and credibility
Johnson, Melissa A.; Martin, Kelly Norris - In: Journal of promotion management : JPM 20 (2014) 5, pp. 666-687
Persistent link: https://www.econbiz.de/10010467255
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Gaining attention online : do the levels of product involvement and website interactivity matter? : an eye-tracking approach
Palla, Polyxeni Jenny; Zotos, Yorgos - In: Bridging the gap between advertising academia and practice, (pp. 65-78). 2017
Persistent link: https://www.econbiz.de/10011539971
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Building a culturally-competent web site : a cross-cultural analysis of web site structure
Cui, Tingru; Wang, Xinwei - In: Journal of global information management : an official … 23 (2015) 4, pp. 1-25
Persistent link: https://www.econbiz.de/10011420871
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The ethical implications of A/B and multivariate e-commerce optimization testing
Sylvia, J.J. - In: Ethical issues in e-business : models and frameworks, (pp. 91-104). 2010
Persistent link: https://www.econbiz.de/10011477992
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How online search behavior is influenced user-generated content on review websites and hotel interactive websites
Herrero, Ángel; San Martín, Héctor; Hernández, José M. - In: International journal of contemporary hospitality management 27 (2015) 7, pp. 1573-1597
Persistent link: https://www.econbiz.de/10011476110
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Determinants of an organization's website ease of use : the moderating role of product tangibility
Aljukhadar, Muhammad; Senecal, Sylvain - In: Journal of organizational computing and electronic commerce 25 (2015) 4, pp. 337-359
Persistent link: https://www.econbiz.de/10011398649
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The determinants and impacts of aesthetics in users' first interaction with websites
Jiang, Zhenhui; Wang, Weiquan; Tan, Bernard C. Y.; Yu, Jie - In: Journal of management information systems : JMIS 33 (2016) 1, pp. 229-259
Persistent link: https://www.econbiz.de/10011560750
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Google Analytics : implementieren, interpretieren, profitieren
Aden, Timo - 2009
"Google Analytics" ist ein nützliches Analyse-Werkzeug für Werbungtreibende im Internet, somit wohl für alle Unternehmen. Auch die, die es nicht benutzen, werden es kennen, sodass die Details der vielen Auswertungsmöglichkeiten hier nicht dargestellt werden sollen (oder könnten). Der neue...
Persistent link: https://www.econbiz.de/10003809786
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Die Usability von Webshops : Stand und Entwicklung der Messmethoden
Schulz, Sebastian - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 54 (2008) 4, pp. 6-22
Persistent link: https://www.econbiz.de/10003791665
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The perceived interactivity of top global brand websites and its determinants
Voorveld, Hilde A. M.; Neijens, Peter C.; Smit, Edith G. - In: Cutting edge international research, (pp. 217-233). 2010
Persistent link: https://www.econbiz.de/10003985187