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Internet marketing
Social Web
20,111
Social web
20,077
Iran
5,758
Online-Marketing
5,743
Konsumentenverhalten
4,622
Consumer behaviour
4,619
Politischer Konflikt
3,600
Political conflict
3,346
Soziales Netzwerk
2,396
Social network
2,242
Viral marketing
2,160
Virales Marketing
2,160
Beziehungsmarketing
2,041
Relationship marketing
2,040
Electronic Commerce
1,850
E-commerce
1,779
Markenführung
1,776
Brand management
1,773
Social media
1,694
social media
1,612
Welt
1,413
Digitalisierung
1,401
Online-Handel
1,401
Online retailing
1,399
World
1,394
Digitization
1,369
Internet
1,342
USA
1,264
United States
1,201
Markenimage
1,005
Brand image
1,000
Web 2.0 technologies
960
Web 2.0-Technologien
959
Theorie
897
Theory
874
Deutschland
866
Präsidentschaftswahl
859
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846
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846
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Dwivedi, Yogesh Kumar
17
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14
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14
Filieri, Raffaele
13
Loureiro, Sandra Maria Correia
13
Rita, Paulo
13
Harrigan, Paul
12
Hajli, Nick
11
Karjaluoto, Heikki
11
Sabatini, Fabio
11
Schweidel, David A.
11
Bigné Alcañiz, J. Enrique
10
Hollebeek, Linda D.
10
Kreutzer, Ralf T.
10
Martínez-López, Francisco J.
10
Scott, David Meerman
10
Stephen, Andrew T.
10
Choi, Yung Kyun
9
Kumar, Vikas
9
Ryan, Damian
9
Schivinski, Bruno
9
Tan, Yong
9
Fogel, Joshua
8
Hennig-Thurau, Thorsten
8
Hinson, Robert
8
Moe, Wendy W.
8
Rana, Nripendra P.
8
Seo, Yuri
8
Skiera, Bernd
8
Thaichon, Park
8
Yoon, Sukki
8
Bilgihan, Anil
7
Bowen, Gordon
7
Constantinides, Efthymios
7
Gretzel, Ulrike
7
Grewal, Dhruv
7
Haenlein, Michael
7
Hoffman, Donna L.
7
Hong, Yili
7
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7
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Springer Fachmedien Wiesbaden
21
IGI Global
10
Information Resources Management Association
4
Books on Demand GmbH <Norderstedt>
3
MITP Verlags-GmbH & Co. KG
3
Nomos Verlagsgesellschaft
3
Springer Gabler <Firma>
3
Wiley-VCH
3
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2
Edward Elgar Publishing
2
Haufe-Lexware GmbH & Co. KG
2
National Bureau of Economic Research
2
Springer International Publishing
2
Universität Bremen
2
Universität Mannheim
2
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
American Marketing Association
1
Bundesanzeiger Verlag
1
Bundesverband Digitale Wirtschaft
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Droemer Verlag
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Expertentagung "Social Media Marketing im Spitzensport" <2., 2013, Ismaning>
1
Expertentagung "Social Media Marketing im Spitzensport" <3., 2015, Ismaning>
1
Fachhochschule Reutlingen / European School of Business
1
Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
1
Friedrich-Schiller-Universität Jena
1
Galileo Press
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Herbert Utz Verlag
1
Hochschule für Angewandte Wissenschaften Hamburg / Projektteam LinkFisch
1
ICEC <15, 2013, Turku>
1
IFLA General Conference
1
IIF - Institut für Industriekommunikation und Fachmedien GmbH / Apprimus Verlag
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Business Intelligence and Modelling <9., 2021, Athen>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
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Journal of business research : JBR
187
International journal of internet marketing and advertising : IJIMA
108
Journal of retailing and consumer services
93
International journal of advertising : the review of marketing communications
64
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
63
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
62
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
Journal of marketing communications
58
Industrial marketing management : the international journal for industrial and high-tech firms
57
Technological forecasting & social change : an international journal
55
Journal of promotion management : innovations in planning and applied research
52
Tourism management : research, policies, practice
48
International journal of hospitality management
45
Business horizons
44
Information systems research : ISR
44
The journal of product & brand management
43
Cogent business & management
40
Journal of internet commerce
40
Journal of management information systems : JMIS
38
International journal of electronic marketing and retailing : IJEMR
36
International journal of technology marketing : IJTMkt
34
Marketing intelligence & planning
32
SpringerLink / Bücher
32
Journal of strategic marketing
31
The journal of brand management : an international journal
30
International journal of business information systems : IJBIS
29
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
29
Springer eBook Collection
29
Electronic commerce research
28
International journal of contemporary hospitality management
27
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
Journal of marketing
26
Journal of electronic commerce research : JECR
25
Journal of travel and tourism marketing
25
International journal of e-business research : an official publication of the Information Resources Management Association
24
Journal of advertising research
24
Journal of hospitality marketing & management
24
Journal of marketing management : MM
24
Management science : journal of the Institute for Operations Research and the Management Sciences
24
Psychology & marketing
24
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ECONIS (ZBW)
5,659
USB Cologne (EcoSocSci)
2
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1
Candidates in the presidential elections in Romania (2014) : the use of social media in political marketing
Pătruţ, Monica
- In:
Studies and scientific researches / Economics edition / …
21
(
2015
),
pp. 127-135
Persistent link: https://www.econbiz.de/10011800226
Saved in:
2
Reading twitter in the newsroom : how social media affects traditional-media reporting of conflicts
Hatte, Sophie
;
Madinier, Etienne
;
Zhuravskaya, Ekaterina
-
2021
Persistent link: https://www.econbiz.de/10012513995
Saved in:
3
Violent conflict and online segregation : an analysis of social network communication across Ukraine's regions
Duvanova, Dinissa
;
Nikolaev, Alexander
; …
- In:
Journal of comparative economics : the journal of the …
44
(
2016
)
1
,
pp. 163-181
Persistent link: https://www.econbiz.de/10011736538
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4
Facebook Brand Lift-Studien : Funktionsweise und Sinnhaftigkeit im Feld des Social Media Marketings
Jedlitschka, Tim-Maximilian H. M.
-
2017
Persistent link: https://www.econbiz.de/10012002308
Saved in:
5
Conjoint analysis for social media marketing experimentation : choice, utility estimates and preference ranking
Menon, R. G. Vishnu
;
Valdimar Sigurdsson
- In:
Managerial and decision economics : MDE ; the …
37
(
2016
)
4/5
,
pp. 345-359
Persistent link: https://www.econbiz.de/10011586815
Saved in:
6
The role of Facebook in online advertising
Reich, Jens-Christian
-
2014
Persistent link: https://www.econbiz.de/10010457683
Saved in:
7
Social network analysis visualization : a Facebook case study
Mohana Shanmugam
;
Yusmadi Yah Jusoh
;
Rozi Nor Haizan Nor
; …
- In:
Handbook of research on integrating social media into …
,
(pp. 257-270)
.
2015
Persistent link: https://www.econbiz.de/10011294583
Saved in:
8
"Unfriend me, please!" : social media fatigue and the theory of rational choice
Logan, Kelty
;
Bright, Laura F.
;
Grau, Stacy Landreth
- In:
Journal of marketing theory and practice
26
(
2018
)
4
,
pp. 357-367
Persistent link: https://www.econbiz.de/10011951436
Saved in:
9
Facebook-Marketing
Palme, Inga
-
2015
-
1. Aufl.
Persistent link: https://www.econbiz.de/10011326336
Saved in:
10
Facebook - Marketing unter Freunden : Dialog statt plumpe Werbung
Holzapfel, Felix
;
Holzapfel, Klaus
-
2010
-
3. Aufl.
Persistent link: https://www.econbiz.de/10008667187
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