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Consumer Attitude and Behaviou...
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Internet marketing
Consumer behaviour
82,809
Konsumentenverhalten
79,679
Belgien
9,782
Belgium
9,732
Theorie
9,311
Theory
9,293
Relationship marketing
8,961
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8,921
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7,481
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6,686
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6,644
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5,546
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5,543
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4,726
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4,639
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4,484
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4,322
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4,303
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4,285
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4,156
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4,127
Werbewirkung
3,621
Electronic Commerce
3,601
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3,598
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E-commerce
3,497
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3,369
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3,269
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Dwivedi, Yogesh Kumar
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Law, Chun Hung Roberts
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10
Pauwels, Koen
10
Reijmersdal, Eva A. van
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Rita, Paulo
10
Urban, Glen L.
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Akram, Umair
9
Jerath, Kinshuk
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Usman, Osly
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Wilbur, Kenneth C.
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Kannan, P. K.
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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AMA Winter Academic Conference <2024, Online>
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AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
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Association of National Advertisers
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Campus Verlag
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Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
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Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
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Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
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Goethe-Universität Frankfurt am Main
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IGI Global
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International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
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International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
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Josef Eul Verlag GmbH
1
Media Economics Institut / Köln
1
Organisation for Economic Co-operation and Development
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Peter Lang GmbH
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Point-of-Purachse Advertising Institute
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Springer International Publishing
1
Taylor and Francis.
1
Technische Universität Braunschweig
1
University of California at Berkeley
1
Universität Bremen
1
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Journal of business research : JBR
191
Journal of retailing and consumer services
146
International journal of internet marketing and advertising : IJIMA
123
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
82
International journal of advertising : the review of marketing communications
76
Journal of marketing communications
74
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
71
International journal of electronic marketing and retailing : IJEMR
55
Journal of promotion management : innovations in planning and applied research
55
International journal of hospitality management
51
Journal of internet commerce
51
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
49
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
47
The journal of product & brand management
45
Cogent business & management
41
Electronic commerce research
37
Marketing intelligence & planning
35
Management science : journal of the Institute for Operations Research and the Management Sciences
32
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
Journal of marketing
31
Information systems research : ISR
30
International journal of technology marketing : IJTMkt
30
The journal of brand management : an international journal
30
Journal of management information systems : JMIS
29
Journal of promotion management : JPM
29
Journal of advertising research
28
Young consumers : insight and ideas for responsible marketers
28
International journal of advertising : the quarterly review of marketing communications
27
International journal of consumer studies
27
Journal of electronic commerce research : JECR
27
Tourism management : research, policies, practice
27
Asia Pacific journal of marketing and logistics
26
International journal of contemporary hospitality management
26
Technological forecasting & social change : an international journal
26
Psychology & marketing
25
International journal of business information systems : IJBIS
24
Journal of marketing research : JMR
23
International journal of e-business research : an official publication of the Information Resources Management Association
22
Journal of hospitality marketing & management
22
Journal of marketing management : JMM ; journal of the Academy of Marketing
22
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ECONIS (ZBW)
4,463
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1
Online privacy concerns and consumer reactions : insights for future strategies
Kansal, Purva
- In:
Journal of Indian business research
6
(
2014
)
3
,
pp. 190-212
Persistent link: https://www.econbiz.de/10010492693
Saved in:
2
Social advertisement awareness and social media engagement attitude of consumers : an empirical examination
Shanthi, R.
;
Rekha, M.
;
Priya, J. Bhanu
- In:
International journal of public sector performance …
9
(
2022
)
1/2
,
pp. 190-210
Persistent link: https://www.econbiz.de/10012800725
Saved in:
3
Let criticism take precedence : effect of side order on consumer attitudes toward a two-sided online review
Wang, Yihan
;
Zhong, Ke
;
Liu, Qihua
- In:
Journal of business research : JBR
140
(
2022
),
pp. 403-419
Persistent link: https://www.econbiz.de/10013040672
Saved in:
4
Do you like to be an aspirational referee to promote a product : act like a celebrity in emerging market
Shareef, Mahmud Akhter
;
Kumar, Vinod
;
Kumar, Uma
; …
- In:
Emerging markets from a multidisciplinary perspective : …
,
(pp. 315-328)
.
2018
Persistent link: https://www.econbiz.de/10011825178
Saved in:
5
Consumer attitude towards website advertising formats : a comparative study of banner, pop-up and in-line display advertisements
Le, Tri D.
;
Hien Vo
- In:
International journal of internet marketing and …
11
(
2017
)
3
,
pp. 202-217
Persistent link: https://www.econbiz.de/10011844669
Saved in:
6
Advertisements on Facebook : identifying the persuasive elements in the development of positive attitudes in consumers
Shareef, Mahmud Akhter
;
Mukerji, Bhasker
;
Alryalat, …
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 258-268
Persistent link: https://www.econbiz.de/10011883212
Saved in:
7
Differences between mobile and non-mobile buyers : comparing attitudinal, motive-related, and media behaviour
Groß, Michael
- In:
International journal of electronic marketing and …
11
(
2020
)
1
,
pp. 50-80
Persistent link: https://www.econbiz.de/10012199569
Saved in:
8
Consumer attitude of "Y" generation towards mobile advertising in Kuala Lumpur, Malaysia
Ganesh, R.
;
Fattakhova, Lolita
- In:
International journal of electronic business : IJEB
16
(
2021
)
2
,
pp. 186-209
Persistent link: https://www.econbiz.de/10012597994
Saved in:
9
Empathy toward social media advertisements : the moderating role of ad intrusiveness
Arora, Nilesh
;
Rana, Meghna
;
Prashar, Sanjeev
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 535-568
Persistent link: https://www.econbiz.de/10013550372
Saved in:
10
Explaining media effect of green advertising on audience attitude
Khandelwal, Utkal
;
Singh, Trilok Pratap
- In:
Society and business review
18
(
2023
)
3
,
pp. 523-546
Persistent link: https://www.econbiz.de/10014334109
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