Using earthquake as an example, I investigate how risk perception affects household consumption with China Urban Household Survey data and Baidu index dataset. The empirical results show that consumption expenditure per capita drops by 25.2 yuan as the local search index of “earthquake”...

Customer communication in a virtual environment is gaining more and more a new dimension. The globalization of markets made it necessary to use more sophisticated methods to convey product attributes and its target market, despite the difficulties that may be in terms of vulnerability test or...

The transition economies of Eastern Europe present both the opportunities and challenges for companies operating in these markets. On one hand, these countries have a large number of technology savvy young consumers, and on the other, the markets must also take into consideration the...