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Cross-cultural comparisons of popular YouTube ads : a content analysis of YouTube video ads in the U.S. and South Korea
Choi, Chang-Won - In: Journal of global scholars of marketing science : … 32 (2022) 2, pp. 145-161
Persistent link: https://www.econbiz.de/10013177323
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Investigating consumers' reactions towards female-empowerment advertising (femvertising) and female-stereotypical representations advertising (sex-appeal)
Negm, Eiman - In: Journal of Islamic marketing 15 (2024) 4, pp. 1078-1096
Persistent link: https://www.econbiz.de/10014520804
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Display advertising : the role of context and advertising appeals from a resistance perspective
Tsiotsou, Rodoula H.; Hatzithomas, Leonidas; Wetzels, Martin - In: Journal of research in interactive marketing : … 18 (2024) 2, pp. 198-219
Persistent link: https://www.econbiz.de/10014521177
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Personality-based engagement : an examination of personality and message factors on consumer responses to social media advertisements
Dodoo, Naa Amponsah; Padovano, Cynthia Morton - In: Journal of promotion management : innovations in … 26 (2020) 4, pp. 481-503
Persistent link: https://www.econbiz.de/10012179138
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Emotion induction in click intention of picture advertisement : a field examination
Wu, ChienHsing; Sundiman, Didi; Kao, Shu-Chen; Chen, … - In: Journal of internet commerce 17 (2018) 4, pp. 356-382
Persistent link: https://www.econbiz.de/10011987500
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Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van; Lammers, Nienke; Rozendaal, Esther - In: International journal of advertising : the quarterly … 34 (2015) 1, pp. 70-84
Persistent link: https://www.econbiz.de/10011298746
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Investigating the relationship between the content of online word of mouth, advertising, and brand performance
Gopinath, Shyam; Thomas, Jacquelyn S.; Krishnamurthi, … - In: Marketing science : the marketing journal of the … 33 (2014) 2, pp. 241-258
Persistent link: https://www.econbiz.de/10010358784
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Consumption desire among children (from 7 to 11) : role of the exposure to social media advertisements and product familiarity
Methlouthi, Kawther; Nefzi, Ayoub - In: Cogent business & management 10 (2023) 3, pp. 1-16
This paper aims to investigate the origins and outcomes of consumer desires in children, with a specific focus on the role of individual attributes (such as age, gender, and susceptibility to peer influence), desire traits (including content and intensity), exposure to social media ads, and...
Persistent link: https://www.econbiz.de/10014506335
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A multimodal emotion perspective on social media influencer marketing : the effectiveness of influencer emotions, network size, and branding on consumer brand engagement using faci...
Holiday, Steven; Hayes, Jameson L.; Park, Haseon; Lyu, … - In: Journal of interactive marketing 58 (2023) 4, pp. 414-439
Persistent link: https://www.econbiz.de/10014425236
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Music to the ears : the role of sonic branding in advertising
Kemp, Elyria; Cho, Yoon-Na; Bui, M̃y; Kintzer, Alex - In: International journal of advertising : the review of … 43 (2024) 6, pp. 1039-1059
Persistent link: https://www.econbiz.de/10015050106