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sociability. We find that participation in SNSs such as Facebook and Twitter has a positive effect on face to face interactions …
Persistent link: https://www.econbiz.de/10010222317
sociability. We find that participation in SNSs such as Facebook and Twitter has a positive effect on face-to-face interactions …
Persistent link: https://www.econbiz.de/10011527200
We explore how participation in social networking sites (SNS) such as Facebook and Twitter affects the most … infrastructures. We find that all the proxies of trust significantly decrease with participation in online networks. We discuss …
Persistent link: https://www.econbiz.de/10011527256
We consider an ad network's problem of allocating the auction for each individual impression to an optimal subset of advertisers, with the goal of revenue maximization. This is a variant of bipartite matching, except that advertisers may strategize by choosing their bidding profiles and their...
Persistent link: https://www.econbiz.de/10012851482
We study the implications of delegating bids to a bidding agency for the revenues and efficiency of the Generalized Second-Price auction, the standard sales mechanism for allocating online ad space. The agency maximizes both its own profits and the advertisers' surplus and implements collusive...
Persistent link: https://www.econbiz.de/10013307805
grown into a multibillion-dollar market. Providers of keyword advertising, such as Google and Yahoo!, profit by auctioning …
Persistent link: https://www.econbiz.de/10014058471
Persistent link: https://www.econbiz.de/10009791696
Online advertising will soon form the largest share of global advertisement revenues. Google and Facebook netted …
Persistent link: https://www.econbiz.de/10011929740
Persistent link: https://www.econbiz.de/10012201318
Google and Facebook currently control close to two-thirds of global advertising revenue. While dominating the online … innovation, the online advertising tax. Considering the key role of user activity and user data for the value of Google and … Facebook’s services, it explains how digital advertising companies' revenues could be taxed based on the respective country in …
Persistent link: https://www.econbiz.de/10011941990