//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Internet marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Comparing consumer decision sk...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Internet marketing
Consumer behaviour
82,795
Konsumentenverhalten
80,315
Children
18,713
Kinder
18,394
Familie
15,185
Theorie
10,828
Theory
10,578
Family
10,329
Relationship marketing
8,966
Beziehungsmarketing
8,936
USA
8,773
United States
7,794
Brand management
7,531
Markenführung
7,487
Deutschland
7,153
Brand image
6,706
Markenimage
6,663
Germany
5,992
Customer satisfaction
5,668
Online-Handel
5,556
Online retailing
5,545
Kundenzufriedenheit
5,508
Kinderbetreuung
5,198
Child care
4,974
Social Web
4,764
Social web
4,762
Eltern
4,639
Online-Marketing
4,521
Gesundheit
4,499
Service quality
4,492
Dienstleistungsqualität
4,453
Health
4,421
Brand
4,308
Markenartikel
4,297
Schätzung
4,277
Parents
4,256
Einzelhandel
4,153
Retail trade
4,112
Estimation
4,016
more ...
less ...
Online availability
All
Undetermined
2,641
Free
752
Type of publication
All
Article
3,861
Book / Working Paper
649
Type of publication (narrower categories)
All
Article in journal
3,643
Aufsatz in Zeitschrift
3,643
Aufsatz im Buch
201
Book section
201
Graue Literatur
96
Non-commercial literature
96
Arbeitspapier
75
Working Paper
75
Hochschulschrift
45
Conference paper
42
Konferenzbeitrag
42
Aufsatzsammlung
40
Collection of articles of several authors
37
Sammelwerk
37
Konferenzschrift
28
Thesis
18
research-article
10
Collection of articles written by one author
8
Sammlung
8
Conference proceedings
7
Case study
5
Fallstudie
5
Amtsdruckschrift
4
Government document
4
Guidebook
4
Lehrbuch
4
Ratgeber
4
Textbook
4
Handbook
3
Handbuch
3
Festschrift
1
Glossar enthalten
1
Glossary included
1
Interview
1
Mikroform
1
case-report
1
non-article
1
review-article
1
more ...
less ...
Language
All
English
4,437
German
70
Polish
2
Czech
1
Swedish
1
Undetermined
1
Author
All
Dwivedi, Yogesh Kumar
14
Filieri, Raffaele
13
Ghose, Anindya
13
Reijmersdal, Eva A. van
13
Ko, Eunju
11
Law, Chun Hung Roberts
11
Hollebeek, Linda D.
10
Pauwels, Koen
10
Rita, Paulo
10
Rozendaal, Esther
10
Urban, Glen L.
10
Akram, Umair
9
Jerath, Kinshuk
9
Pelsmacker, Patrick de
9
Usman, Osly
9
Wilbur, Kenneth C.
9
Hauser, John R.
8
Hudders, Liselot
8
Kannan, P. K.
8
Liberali, Guilherme
8
Loureiro, Sandra Maria Correia
8
Okumus, Fevzi
8
Seo, Yuri
8
Sreejesh, S.
8
Stephen, Andrew T.
8
Wu, Luorong
8
Ahuja, Vandana
7
Bellman, Steven
7
Boerman, Sophie C.
7
Braun, Michael
7
Choi, Yung Kyun
7
Dens, Nathalie
7
Grewal, Dhruv
7
Labrecque, Lauren I.
7
Lambrecht, Anja
7
Mattila, Anna S.
7
Michaelidou, Nina
7
Pavlou, Paul A.
7
Phua, Joe
7
Rahman, Zillur
7
more ...
less ...
Institution
All
American Marketing Association
9
Deutscher Dialogmarketing Verband
9
Springer Fachmedien Wiesbaden
6
Information Resources Management Association
5
National Bureau of Economic Research
5
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
OECD
2
RWTH Aachen
2
Universität Mannheim
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Association of National Advertisers
1
Campus Verlag
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Europäische Kommission / EU Consumer Programme
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Forschungsgruppe Konsum und Verhalten
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Goethe-Universität Frankfurt am Main
1
IGI Global
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Josef Eul Verlag GmbH
1
Media Economics Institut / Köln
1
Nordic Council of Ministers
1
Organisation for Economic Co-operation and Development
1
Peter Lang GmbH
1
Point-of-Purachse Advertising Institute
1
Springer International Publishing
1
Taylor and Francis.
1
Technische Universität Braunschweig
1
University of California at Berkeley
1
more ...
less ...
Published in...
All
Journal of business research : JBR
191
Journal of retailing and consumer services
146
International journal of internet marketing and advertising : IJIMA
123
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
82
International journal of advertising : the review of marketing communications
77
Journal of marketing communications
74
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
71
International journal of electronic marketing and retailing : IJEMR
55
Journal of promotion management : innovations in planning and applied research
55
International journal of hospitality management
51
Journal of internet commerce
51
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
49
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
47
The journal of product & brand management
45
Cogent business & management
41
Electronic commerce research
37
Marketing intelligence & planning
35
Young consumers : insight and ideas for responsible marketers
34
International journal of advertising : the quarterly review of marketing communications
33
Management science : journal of the Institute for Operations Research and the Management Sciences
32
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
Journal of marketing
31
Information systems research : ISR
30
International journal of technology marketing : IJTMkt
30
The journal of brand management : an international journal
30
Journal of management information systems : JMIS
29
Journal of promotion management : JPM
29
Journal of advertising research
28
International journal of consumer studies
27
Journal of electronic commerce research : JECR
27
Tourism management : research, policies, practice
27
Asia Pacific journal of marketing and logistics
26
International journal of contemporary hospitality management
26
Technological forecasting & social change : an international journal
26
Psychology & marketing
25
International journal of business information systems : IJBIS
24
Journal of marketing research : JMR
23
International journal of e-business research : an official publication of the Information Resources Management Association
22
Journal of hospitality marketing & management
22
Journal of marketing management : JMM ; journal of the Academy of Marketing
22
more ...
less ...
Source
All
ECONIS (ZBW)
4,496
Other ZBW resources
13
BASE
1
Showing
1
-
10
of
4,510
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Parents
' literacy on mobile advertising aimed at
children
: a cross-cultural approach
Robayo-Pinzon, Oscar
;
Rojas-Berrio, Sandra
; …
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
2
,
pp. 255-281
Persistent link: https://www.econbiz.de/10013367880
Saved in:
2
Sponsored influencer vlogs and young viewers : when sponsorship disclosure does not enhance advertising literacy, and parental mediation backfires
Harms, Bianca
;
Hoekstra, Janita Cornelia
;
Bijmolt, …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 35-53
Persistent link: https://www.econbiz.de/10013397506
Saved in:
3
Influence of the digital environment on
children
: comparison of
parents
' perception in Croatia and selected EU countries
Šmit, Marija
;
Biloš, Antun
;
Šmit, Zorislav
-
2020
Persistent link: https://www.econbiz.de/10012601661
Saved in:
4
"Mum, can I play on the internet?" :
parents
' understanding, perception and responses to online advertising designed for
children
Cornish, Lara Spiteri
- In:
International journal of advertising : the quarterly …
33
(
2014
)
3
,
pp. 437-473
Persistent link: https://www.econbiz.de/10010412896
Saved in:
5
Parental mediation of
children
's exposure to online media and advertising
Pelsmacker, Patrick de
;
Daems, Kristien
;
Moons, Ingrid
- In:
The SAGE handbook of marketing ethics
,
(pp. 107-122)
.
2021
Persistent link: https://www.econbiz.de/10012304835
Saved in:
6
Parental Mediation and Attitude Towards Child and Adolescent Exposure to the Internet. A Marketing Approach
Sarabia, Francisco
-
2020
of recommendations for the Public Administration,
parents
and companies, highlighting the importance of increasing …
Persistent link: https://www.econbiz.de/10012848577
Saved in:
7
A qualitative approach to unravel young
children
's advertising literacy for YouTube advertising : in-depth interviews with
children
and their
parents
Loose, Femke
;
Hudders, Liselot
;
De Jans, Steffi
; …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
1
,
pp. 74-94
Persistent link: https://www.econbiz.de/10014246038
Saved in:
8
The influence of the product category on visual CSR perception by new
parents
Paiker, Marie
-
2017
Persistent link: https://www.econbiz.de/10011791171
Saved in:
9
Perceived influential aspects of TV advertising
Kumar, Ajay
;
Sharma, Ruchi
- In:
Paradigm : the journal of Institute of Management Technology
21
(
2017
)
2
,
pp. 192-210
Persistent link: https://www.econbiz.de/10012161051
Saved in:
10
How advertising literacy training affect
children
's responses to television commercials versus advergames
Hudders, Liselot
;
Cauberghe, Veroline
;
Panic, Katarina
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 909-931
Persistent link: https://www.econbiz.de/10011644533
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->