"The second edition of Digital and Social Media Marketing is an up to date, industry-led results-driven guide to digital marketing. Mixing academic theory with practical examples from a range of different organisations worldwide, it provides insight into, and techniques to enable, the creation,...

Cover -- Title -- Copyright -- Contents -- List of boxes -- List of case studies -- List of figures -- List of tables -- Notes on contributors -- Acknowledgements -- Definitions of terms -- Section I Introduction -- 0 A visual introduction to Digital and Social Media Marketing -- 0.1 You and...