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~subject:"Internet marketing"
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Internet marketing
Consumer behaviour
81,903
Konsumentenverhalten
79,424
Brand management
17,491
Markenführung
17,077
Rumänien
16,904
Brand image
11,030
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10,913
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6,333
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5,754
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5,635
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5,628
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5,498
Online retailing
5,485
Wahrnehmung
5,303
Online-Marketing
5,192
Kraftfahrzeug
4,927
Service quality
4,614
Dienstleistungsqualität
4,543
Einzelhandel
4,412
Retail trade
4,358
Werbewirkung
4,210
Advertising effects
4,155
Experiment
3,839
Electronic Commerce
3,721
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Dwivedi, Yogesh Kumar
15
Filieri, Raffaele
14
Ghose, Anindya
13
Ko, Eunju
12
Law, Chun Hung Roberts
12
Pauwels, Koen
12
Rita, Paulo
12
Hudders, Liselot
11
Loureiro, Sandra Maria Correia
11
Ahuja, Vandana
10
Reijmersdal, Eva A. van
10
Urban, Glen L.
10
Akram, Umair
9
Dens, Nathalie
9
Hauser, John R.
9
Hollebeek, Linda D.
9
Jerath, Kinshuk
9
Michaelidou, Nina
9
Okumus, Fevzi
9
Pelsmacker, Patrick de
9
Sreejesh, S.
9
Usman, Osly
9
Wilbur, Kenneth C.
9
Choi, Yung Kyun
8
Kannan, P. K.
8
Karjaluoto, Heikki
8
Kreutzer, Ralf T.
8
Liberali, Guilherme
8
Mattila, Anna S.
8
Ozuem, Wilson
8
Rahman, Zillur
8
Richard, Marie-Odile
8
Schivinski, Bruno
8
Seo, Yuri
8
Stephen, Andrew T.
8
Wu, Luorong
8
Bellman, Steven
7
Bigné Alcañiz, J. Enrique
7
Bilgihan, Anil
7
Braun, Michael
7
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9
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7
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IGI Global
2
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2
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2
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AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
Association of National Advertisers
1
Campus Verlag
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
EBS Business School
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Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Europäische Kommission / EU Consumer Programme
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1
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Gesellschaft zur Erforschung des Markenwesens
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Goethe-Universität Frankfurt am Main
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Josef Eul Verlag GmbH
1
Markendialog <18, 2014, Berlin>
1
Media Economics Institut / Köln
1
Nomos Verlagsgesellschaft
1
Nordic Council of Ministers
1
Organisation for Economic Co-operation and Development
1
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Journal of business research : JBR
215
Journal of retailing and consumer services
150
International journal of internet marketing and advertising : IJIMA
131
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
87
International journal of advertising : the review of marketing communications
80
Journal of marketing communications
80
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
74
Journal of promotion management : innovations in planning and applied research
59
Journal of internet commerce
54
The journal of product & brand management
53
International journal of hospitality management
52
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
51
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
50
International journal of electronic marketing and retailing : IJEMR
49
Cogent business & management
44
Journal of advertising research
43
Tourism management : research, policies, practice
40
Electronic commerce research
38
The journal of brand management : an international journal
38
Journal of promotion management : JPM
34
Young consumers : insight and ideas for responsible marketers
33
Information systems research : ISR
32
International journal of advertising : the quarterly review of marketing communications
32
Journal of marketing
32
Management science : journal of the Institute for Operations Research and the Management Sciences
32
International journal of technology marketing : IJTMkt
31
Marketing intelligence & planning
31
SpringerLink / Bücher
30
Asia Pacific journal of marketing and logistics
29
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
Journal of management information systems : JMIS
29
Psychology & marketing
29
International journal of consumer studies
28
International journal of contemporary hospitality management
28
Journal of electronic commerce research : JECR
28
Technological forecasting & social change : an international journal
27
Journal of marketing management : MM
26
Journal of hospitality marketing & management
25
Business horizons
24
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
24
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ECONIS (ZBW)
5,134
Other ZBW resources
23
BASE
1
USB Cologne (EcoSocSci)
1
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21
The impact of young celebrity endorsements in social media advertisements and brand image towards the purchase intention of young consumers
Arman Hj Ahmad
;
Idris, Izian
;
Mason, Cordelia
;
Shenn …
- In:
International journal of financial research
10
(
2019
)
5
,
pp. 54-65
Persistent link: https://www.econbiz.de/10012392473
Saved in:
22
Disentangling location-based advertising : the effects of location congruency and medium type on consumers' ad attention and brand choice
Ketelaar, Paul E.
;
Bernritter, Stefan F.
;
Riet, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 356-367
Persistent link: https://www.econbiz.de/10011689882
Saved in:
23
The perceived image of nudity in digital advertisements
Daou, Lindos
;
Maksoud, Lea
- In:
Arab economic and business journal
15
(
2023
)
1
,
pp. 1-9
Persistent link: https://www.econbiz.de/10014250329
Saved in:
24
Visual
perceptions
of snack packages among preschool children
Nelson, Michelle R.
;
Duff, Brittany R. L.
;
Ahn, Regina
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
4
,
pp. 385-406
Persistent link: https://www.econbiz.de/10011522148
Saved in:
25
Do females in advertisements reflect adolescents' ideal female images?
Ng, Yu Leung
;
Chan, Kara
- In:
The journal of consumer marketing
31
(
2014
)
3
,
pp. 170-176
Persistent link: https://www.econbiz.de/10010395525
Saved in:
26
An investigation of visual comprehension in memory for 360-degree video advertisements amongst adolescents
Jayawardena, Nirma Sadamali
;
Ross, Mitchell
;
Quach, Sara
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1789-1812
Persistent link: https://www.econbiz.de/10014315899
Saved in:
27
Advertising strategies for brand image repair : the effectiveness of advertising alliances
Maehle, Natalia
;
Supphellen, Magne
- In:
Journal of marketing communications
21
(
2015
)
6
,
pp. 450-462
Persistent link: https://www.econbiz.de/10011518852
Saved in:
28
Social networking the brand : an exploration of the drivers of brand image in the South African beer market
Beneke, Justin
;
Blampied, Simon
;
Miszczak, Sonia
; …
- In:
Journal of food products marketing
20
(
2014
)
4
,
pp. 362-389
Persistent link: https://www.econbiz.de/10010399875
Saved in:
29
Creating brand equity when using travel-related online social network web sites
Barreda, Albert
- In:
Journal of vacation marketing : an international journal
20
(
2014
)
4
,
pp. 365-379
Persistent link: https://www.econbiz.de/10010421435
Saved in:
30
The impact of Facebook presence on brand image
Coelho, Joana
;
Nobre, Helena
;
Becker, Kip
- In:
International journal of technology marketing : IJTMkt
9
(
2014
)
3
,
pp. 320-332
Persistent link: https://www.econbiz.de/10010490485
Saved in:
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