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~subject:"Internet marketing"
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Internet marketing
Advertising effects
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Werbewirkung
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Advertising
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Sportmarketing
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Sports marketing
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USA
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United States
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Werbung
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Data envelopment analysis
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Advertising planning
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Data-Envelopment-Analyse
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Online-Marketing
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Sport policy
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Sportpolitik
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Werbeplanung
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sports advertising
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Communication media
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Corporate reputation
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Fernsehwerbung
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Firmenimage
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Kommunikationsmedien
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Management
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Organisation
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Organization
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Social Web
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Social web
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Television advertising
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Cheong, Yunjae
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Kim, Kihan
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Brown, Natalie
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De Gregorio, Federico
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Kim, Hyuksoo
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Noh, Yeayoung
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Ye, Lan
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Corporate communications : an international journal
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International journal of advertising : the review of marketing communications
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Journal of advertising research
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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ECONIS (ZBW)
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The power of reach and frequency in the age of digital advertising : offline and online media demand different metrics
Cheong, Yunjae
;
De Gregorio, Federico
;
Kim, Kihan
- In:
Journal of advertising research
50
(
2010
)
4
,
pp. 403-415
Persistent link: https://www.econbiz.de/10008857207
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2
The relationship between consumer engagements with Super Bowl ad tweets and the advertisers' official Twitter accounts : a panel data analysis of 2019 Super Bowl advertisers
Noh, Yeayoung
;
Kim, Hyuksoo
;
Kim, Kihan
;
Cheong, Yunjae
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 852-869
Persistent link: https://www.econbiz.de/10012623902
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3
Measuring the advertising efficiency of the top US sports advertisers
Brown, Natalie
;
Cheong, Yunjae
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10010406130
Saved in:
4
Using Facebook efficiently : assessing the impact of organizational Facebook activities on organizational reputation
Ye, Lan
;
Cheong, Yunjae
- In:
Corporate communications : an international journal
22
(
2017
)
4
,
pp. 440-454
Persistent link: https://www.econbiz.de/10011806602
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