//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Internet marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Effects of content characteris...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Internet marketing
Greece
17
Griechenland
16
Estimation
10
Schätzung
10
Ernährungsindustrie
9
Food industry
9
Statistical method
9
Statistische Methode
9
Economic research
7
Wirtschaftsforschung
7
Economics
6
Welt
6
Wirtschaftswissenschaft
6
World
6
Brand management
4
Competition
4
Consumer behaviour
4
Firm performance
4
Konsumentenverhalten
4
Markenführung
4
Profitability
4
Rentabilität
4
Unternehmenserfolg
4
Wettbewerb
4
Beziehungsmarketing
3
Economic theory
3
Luxury goods
3
Luxusgüter
3
Marketing management
3
Marketingmanagement
3
Measurement
3
Messung
3
Online-Marketing
3
Relationship marketing
3
Scientific method
3
Wein
3
Wine
3
Wirtschaftstheorie
3
Wissenschaftliche Methode
3
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Aufsatz im Buch
1
Book section
1
Conference paper
1
Konferenzbeitrag
1
Language
All
English
3
Author
All
Koronaki, Eirini
2
Notta, Ourania
2
Vlachvei, A.
2
Grigoriou, Evita
1
Panigyrakis, George
1
Panopoulos, Anastasios
1
Published in...
All
Advances in applied economic research : proceedings of the 2016 International Conference on Applied Economics (ICOAE)
1
International journal of advertising : the review of marketing communications
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Effects of content characteristics on stages of customer engagement in social media : investigating European wine brands
Vlachvei, A.
;
Notta, Ourania
;
Koronaki, Eirini
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 615-632
Persistent link: https://www.econbiz.de/10013536264
Saved in:
2
Greek wineries on Facebook wall
Vlachvei, A.
;
Grigoriou, Evita
;
Notta, Ourania
- In:
Advances in applied economic research : proceedings of …
,
(pp. 849-859)
.
2017
Persistent link: https://www.econbiz.de/10011745395
Saved in:
3
All we have is words : applying rhetoric to examine how social media marketing activities strengthen the connection between the brand and the self
Panigyrakis, George
;
Panopoulos, Anastasios
;
Koronaki, …
- In:
International journal of advertising : the review of …
39
(
2020
)
5
,
pp. 699-718
Persistent link: https://www.econbiz.de/10012260253
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->