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Internet marketing
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The role of the brand in driving online loyalty for multichannel retailers
Frasquet Deltoro, Marta
;
Ruiz-Molina, María-Eugenia
; …
- In:
The international review of retail, distribution and …
25
(
2015
)
5
,
pp. 490-502
Persistent link: https://www.econbiz.de/10011534118
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2
Drivers of social commerce usage : a multi-group analysis comparing Facebook and Instagram
Ventre, Iván
;
Mollá Descals, Alejandro
;
Frasquet …
- In:
Economic research
34
(
2021
)
1,1
,
pp. 570-589
Persistent link: https://www.econbiz.de/10013341660
Saved in:
3
Do channel integration efforts pay-off in terms of online and offline customer loyalty?
Frasquet Deltoro, Marta
;
Miquel, Maria-José
- In:
International journal of retail & distribution management
45
(
2017
)
7/8
,
pp. 859-873
Persistent link: https://www.econbiz.de/10011775727
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