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Follow the money : online piracy and self-regulation in the advertising industry
Batikas, Michail; Claussen, Jörg; Peukert, Christian - 2018
In this paper, we study the effects of a self-regulatory effort, orchestrated by the European Commission, that aims to reduce advertising revenues for publishers of copyright infringing content. Historical data lets us follow how the third-party advertising and tracking services associated with...
Persistent link: https://www.econbiz.de/10011789037
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Regulating Mediators of Internet Piracy : P2P Websites and Cyberlockers
Walter, Jason M. - 2019
internet piracy and method of exchange, traditional regulatory approaches are ineffective. The characteristics of digital goods …
Persistent link: https://www.econbiz.de/10012863455
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Follow the Money : Online Piracy and Self-Regulation in the Advertising Industry
Batikas, Michail - 2018
In this paper, we study the effects of a self-regulatory effort, orchestrated by the European Commission, that aims to reduce advertising revenues for publishers of copyright infringing content. Historical data lets us follow how the third-party advertising and tracking services associated with...
Persistent link: https://www.econbiz.de/10012924982
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Online and As Is
Marks, Colin P. - 2017
Online retail is a multi-billion-dollar industry in the United States. Consumers enjoy the ease with which they can browse, click, and order goods from the comfort of their own homes. Though it may come as no surprise to most lawyers, retailers are taking advantage of online transactions by...
Persistent link: https://www.econbiz.de/10012962443
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Online Arbitration : Binding or Non-Binding?
Schultz, Thomas - 2014
In cyberspace, parties meet that would often not have met in the offline world, because they physically live in far-away countries or on different continents. Outside cyberspace, ordinary consumers do usually not enter international agreements. In cyberspace, they engage in small or medium...
Persistent link: https://www.econbiz.de/10014058671
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Internet Marketing
Joy, Peter A.; McMunigal, Kevin C. - 2015
state bar associations have said and done about Internet marketing through ethics opinions and rule changes …
Persistent link: https://www.econbiz.de/10014143206
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Do search engines influence media piracy? : evidence from a randomized study
Sivan, Liron; Smith, Michael D.; Telang, Rahul - In: Management information systems : mis quarterly 43 (2019) 4, pp. 1143-1154
Persistent link: https://www.econbiz.de/10012172922
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Follow the money : piracy and online advertisingd
Batikas, Michail; Claussen, Jörg; Peukert, Christian - 2017
Online copyright enforcement, in the form of either direct action against the supply-side (via website shutdowns) or the demand-side (via individual lawsuits against users), has not been very effective in reducing piracy. Regulators have therefore put forward the so called "follow the money"...
Persistent link: https://www.econbiz.de/10011777958
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The impact of cyber attacks on brand image : why proactive marketing expertise is needed for managing data breaches
Whitler, Kimberly A.; Farris, Paul W. - In: Journal of advertising research 57 (2017) 1, pp. 3-9
Persistent link: https://www.econbiz.de/10011707542
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Differences between software retailers from cambridge and braşov regarding online marketing strategies
Boitor, Axenia Bianca; Brǎtucu, Gabriel - In: The international journal of management science and … (2013) 9, pp. 36-54
This paper presents an analysis and a comparison of the software traders' attitude from Bras,ov and Cambridge cities … regarding the online promotion and marketing strategies used on the software market. Two surveys among traders in Cambridge and … Bras,ov were performed and the results of the research emphasize a consistent difference between the software traders from …
Persistent link: https://www.econbiz.de/10010354384