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Physical web atmospherics : utilising internet of things to conceptualise store atmosphere in omnichannel retailing
Lazaris, Chris
;
Vrechopoulos, Adam
;
Doukidis, Georgios I.
- In:
International journal of technology marketing : IJTMkt
12
(
2017
)
4
,
pp. 389-416
Persistent link: https://www.econbiz.de/10011862048
Saved in:
2
Special issue: Electronic business and digital marketing
Vrechopoulos, Adam
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008906309
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