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Innovative digital marketing in business

Rosário, Albérico Travassos; Dias, Joana Carmo - In: Contemporary trends in innovative marketing strategies, (pp. 1-35). 2024

Persistent link: https://www.econbiz.de/10014519821

Analysing search engine advertising research : synthesis of two decades of research

Jafarzadeh, Hamed; Aurum, Aybüke; D'Ambra, John; … - In: International journal of information systems and change … 7 (2015) 4, pp. 308-337

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Social networking sites' advertising effectiveness : a systematic insight into literature

Sinha, Neena; Singh, Pratibha - In: International journal of Indian culture and business … 20 (2020) 1, pp. 37-59

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Digital, Social Media, and Mobile Marketing in industrial buying : still in need of customer segmentation? : empirical evidence from Poland and Germany

Müller, Julian M.; Pommeranz, Benjamin; Weisser, Julia; … - In: Industrial marketing management : the international … 73 (2018), pp. 70-83

Persistent link: https://www.econbiz.de/10011904670

Exploring online customer experience : a systematic literature review and research agenda

Kacprzak, Agnieszka; Hensel, Przemysław - In: International journal of consumer studies 47 (2023) 6, pp. 2583-2608

Persistent link: https://www.econbiz.de/10014427348

Unpacking the power of user-generated videos in hospitality and tourism : a systematic literature review and future direction

Polat, Eray; Çelik, Fatih; Ibrahim, Blend; Köseoglu, … - In: Journal of travel and tourism marketing 40 (2023) 9, pp. 894-914

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The impact of online reviews on the information flows and outcomes of marketing systems

Watson, Forrest; Wu, Yinglu - In: Journal of macromarketing 42 (2022) 1, pp. 146-164

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Effective online engagement strategies through gamification : a systematic literature review and a future research agenda

Jayawardena, Nirma Sadamali; Ross, Mitchell; Quach, Sara; … - In: Journal of global information management 30 (2022) 5, pp. 1-25

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The design of retailers' online review systems : a systematic literature review and future research agenda

Pham, Doan Thao Tram; Steinmann, Sascha; Jensen, Birger … - In: International journal of retail and distribution management 51 (2023) 9/10, pp. 1255-1287

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The dimensions and roles of online content in social commerce : a systematic literature review and future research agenda

Singh, Diksha; Pandey, Vidushi - In: International journal of consumer studies 48 (2024) 1, pp. 1-24

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