//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Internet retail"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Reassessing retailers' usage o...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Internet retail
Consumer behaviour
7
Konsumentenverhalten
7
Verbraucherverhalten
4
Brand image
3
Brand management
3
Markenführung
3
Markenimage
3
Brand extension
2
Brand extensions
2
Einzelhandel
2
Japan
2
Markentransfer
2
Psychology of advertising
2
Retail trade
2
Werbepsychologie
2
Accessibility
1
Advertising
1
Advertising effects
1
Brand personality
1
Comparison
1
Competitive strategy
1
Consumer advice
1
Consumer behavior
1
Cultural stereotypes
1
E-commerce
1
Electronic Commerce
1
Extension-parent association
1
Extension-parent fit
1
Hand- und Lehrbücher, Nachschlagewerke
1
Hispanic bilinguals
1
Hispanics
1
Hispano-Amerikaner
1
Internet
1
Language
1
Marketing
1
Marktforschung
1
Mehrsprachigkeit
1
Multilingualism
1
Online avatars
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Aguirre-Rodriguez, Alexandra
1
Bóveda-Lambie, Adriana M.
1
Miniard, Paul W.
1
Published in...
All
Marketing letters : a journal of research in marketing
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The impact of consumer avatars in Internet retailing on self-congruity with brands
Aguirre-Rodriguez, Alexandra
;
Bóveda-Lambie, Adriana M.
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 631-641
Persistent link: https://www.econbiz.de/10011399164
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->