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This paper investigates how internet users' perception of control over their personal information affects how likely they are to click on online advertising. The paper uses data from a randomized field experiment that examined the relative effectiveness of personalizing ad copy using posted...
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'Notice and Choice' has been the reference framework for how firms elicit data from consumers. This paper investigates distortions in consumer behavior which may limit the ability of consumers to safeguard their privacy using data from a field experiment at MIT. There are three findings. First,...
Persistent link: https://www.econbiz.de/10011749485
The digitization of content has led to the emergence of platforms that draw information from multiple sources. Policymakers are concerned that these new platforms threaten incentives for the production of original content. As a result, policymakers are contemplating regulations that would force...
Persistent link: https://www.econbiz.de/10012457264
The digitization of content has led to the emergence of platforms that draw information from multiple sources. Policymakers are concerned that these new platforms threaten incentives for the production of original content. As a result, policymakers are contemplating regulations that would force...
Persistent link: https://www.econbiz.de/10013018713
The digitization of content has led to the emergence of platforms that draw information from multiple sources. Policymakers are concerned that these new platforms threaten incentives for the production of original content. As a result, policymakers are contemplating regulations that would force...
Persistent link: https://www.econbiz.de/10014043268
The digitization of content has led to the emergence of platforms that draw information from multiple sources. This paper investigates whether aggregation of content by a single platform encourages users to “skim” content or to investigate it in depth. We study a contract dispute that led a...
Persistent link: https://www.econbiz.de/10014257093