This paper studies the seller's online listing strategy and its consequences. By focusing on the fixed-price posting, buy-it-now auction and regular auction, we empirically investigate how the sellers choose the listing format and its associated strategic instruments to better understand their...

The paper proposes a simple model of auctions with an impatient seller who chooses the reserve price and the buy-it-now (BIN) price to maximize revenue. The three main sales channels in the online auction (the pure auction, the BIN auction, and the fixed-price sale) are each shown to be an...