Explains the various ways in which actors, drama, and the techniques and exercises used in drama, can work productively within the business sector. Discusses some experiences and results achieved using these methods. Concludes that acting has much to give the commercial sector, and can give it...

Provides a case study of a group process experience for personal growth and career development. A small group of adults meets under the supervision of their leader and co‐leader for the purpose of improving their interpersonal communication, personal growth, and career development perspective....

Purpose – The purpose of this paper is to explore a new research area: orally‐based information. Design/methodology/approach – The study utilizes a social constructionist approach. The social constructionist meta‐theory, which holds that contributions to knowledge can be made orally,...

Purpose – The purpose of this paper is to explore the communicative rituals of opening and closing manifested in e‐mail‐based Internet Public Library's (IPL's) online reference interaction. Design/methodology/approach – A total of 400 transcripts comprising user queries and responses by...

The impact of assimilation on a consumer’s susceptibility to interpersonal influence is assessed in samples of first‐generation Armenian and Chinese immigrants to the US. We find that: (a) Chinese immigrants are more susceptible to interpersonal influence than are Anglo‐Americans who in...

Notes that the establishment and maintenance of long‐term relationships with consumers is an important focus of marketing activities in many organizations. Examines gender differences in satisfaction and loyalty as influenced by the passage of time in a high‐involvement service setting. The...

Socialisation by children is seen as taking place within a socio‐cultural environment where family patterns of communication play a pivotal role. The socio‐ and concept‐orientation are two predominant parental communication styles that are likely to affect the perceived influence that...

With growing competition and the increasing complexity of commercial information, interpersonal communication continues to be important to marketers. Market mavens, those consumers with general product knowledge that act as disseminators of product information, play a central role in influencing...

Purpose – The purpose of this paper is to study examples of emerging marketing trends like word‐of‐mouth and viral marketing, and attempt to determine their measurability in terms of return on investment (ROI). Design/methodology/approach – The study examines real life campaigns from...