Scharf, Kimberly A.; Smith, Sarah; Wilhelm, Mark Ottoni - 2017
Fundraising interventions may lift donations and/or shift their composition and timing, making it important to study … their effect across charity space and time. We find that major fundraising appeals lift total donations, but surprisingly … shift donations to other charities across time. To explain this, we develop a two-period model with two sources of warm glow …
