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Customer Co-Produktion : Motivation, Effizienz und Effektivität in der Dienstleistungserstellung
Kurzmann, Heike - 2010
Persistent link: https://www.econbiz.de/10008666545
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Varying interpretations of technology as a problem in markets for customised high-tech products : towards an inquiring dialogue approach
Vendelø, Morten Thanning; Constantiou, Ioanna D. - In: International journal of technology management : IJTM 59 (2012) 1/2, pp. 45-62
Persistent link: https://www.econbiz.de/10009579294
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Understanding motives of consumers who help
Oyedele, Adesegun; Simpson, Penny M. - In: Journal of strategic marketing 19 (2011) 7, pp. 575-589
Persistent link: https://www.econbiz.de/10009533076
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Diffusion of user innovations : a firm-level survey
Kuusisto, Arja; Kuusisto, Jari - In: International journal of technology marketing : IJTMkt 8 (2013) 2, pp. 127-141
Persistent link: https://www.econbiz.de/10009759284
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Buyer personas : how to gain insight into your customer's expectations, align your marketing strategies, and win more business
Revella, Adele - 2015
, crafted through a unique type of interview with the people the marketer wants to influence. This book provides step …
Persistent link: https://www.econbiz.de/10010502029
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The Voice of the Customer : A User's Guide to Customer Surveys
Mittal, Vikas - 2017
Firms conduct customer surveys to gather their customers' voice in order to fully understand their perceptions, judgments, attitudes, intentions, and behaviors. Among firms, the practice of surveying customers is widespread. However, if conducted incorrectly, surveys can lead to significant...
Persistent link: https://www.econbiz.de/10012964130
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Understanding the factors affecting employees' motivation to engage in co-creation in the banking industry
Feldmann, Anna; Teuteberg, Frank - In: International journal of innovation and technology … 17 (2020) 2, pp. 2050015-1-2050015-21
Persistent link: https://www.econbiz.de/10012296051
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The innovation imperative in healthcare : an interview and commentary
Mende, Martin - In: AMS review : official publication of the Academy of … 9 (2019) 1/2, pp. 121-131
Persistent link: https://www.econbiz.de/10012113585
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The role of big data analytics in manufacturing agility and performance : moderation-mediation analysis of organizational creativity and of the involvement of customers as data ana...
Awan, Usama; Bhatti, Sabeen Hussain; Shamim, Saqib; … - In: British journal of management 33 (2022) 3, pp. 1200-1220
Persistent link: https://www.econbiz.de/10013331116
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Value co-creation and customer retention in services : identifying a relevant moderator and mediator
Banik, Shanta; Rabbanee, Fazlul K. - In: Journal of consumer behaviour 22 (2023) 3, pp. 646-663
Persistent link: https://www.econbiz.de/10014326197