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Getting marketing back in the boardroom : understanding the drivers of marketing's influence within the firm
Verhoef, Peter C.
;
Leeflang, Peter
- In:
MSI reports : working paper series
(
2008
)
1
,
pp. 83-114
Persistent link: https://www.econbiz.de/10003727339
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2
Enhancing the trustworthiness of qualitative research in international business
Sinkovics, Rudolf R.
;
Penz, Elfriede
;
Ghauri, Pervez N.
- In:
Management international review : mir ; journal of …
48
(
2008
)
6
,
pp. 689-713
Persistent link: https://www.econbiz.de/10003788738
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3
Crossing language boundaries : qualitative interviewing in international business
Welch, Catherine
;
Piekkari, Rebecca
-
2009
Persistent link: https://www.econbiz.de/10003837111
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4
Qualitative research on accounting : some thoughts on what occurs behind the scene
Bédard, Jean
;
Gendron, Yves
- In:
The real life guide to accounting research : a behind …
,
(pp. 191-206)
.
2008
Persistent link: https://www.econbiz.de/10003848212
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5
The case study, the interview and the issues : a personal reflection
Marginson, David E. W.
- In:
The real life guide to accounting research : a behind …
,
(pp. 325-337)
.
2008
Persistent link: https://www.econbiz.de/10003848518
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6
Qualitative research : experiences in using semi-structured interviews
Horton, Joanne
;
Macve, Richard
;
Struyven, Geert
- In:
The real life guide to accounting research : a behind …
,
(pp. 339-357)
.
2008
Persistent link: https://www.econbiz.de/10003848520
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7
To tape or not to tape : reflections on methods of data collection
Hayes, Treasa
;
Mattimoe, Ruth
- In:
The real life guide to accounting research : a behind …
,
(pp. 359-372)
.
2008
Persistent link: https://www.econbiz.de/10003848663
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8
What role for qualitative methods in randomized experiments?
Prowse, Martin
;
Camfield, Laura
-
2009
Persistent link: https://www.econbiz.de/10003893608
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9
Safeguarding subjects? : a reflexive appraisal of researcher accountability in qualitative interviews
Gatrell, Caroline
- In:
Qualitative research in organizations and management : …
4
(
2009
)
2
,
pp. 110-122
Persistent link: https://www.econbiz.de/10003872513
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10
Mehrsprachige Interviews und softwaregestützte Analyse : Problemlösungen und Implementierung mi NVivo7
Sinkovics, Rudolf R.
;
Penz, Elfriede
- In:
Qualitative Marktforschung : Konzepte - Methoden - Analysen
,
(pp. 979-997)
.
2007
Persistent link: https://www.econbiz.de/10003485710
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